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Make Your Event Marketing Strategy P.O.P!

Come learn about the trends, tactics, and implementation marketing strategies you can employ to make your event marketing strategy P.O.P! UBM Tech’s research roadshow will be coming to a city near you!

Study: CIOs Rely Heavily on Peer Insight When Making IT Purchase Decisions

Study reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. In this white paper, we'll cover how to nurture your prospects by introducing them to the right content, in the right form, and at the right time through five stages.

The New Bank Systems & Technology Community

We launched the new Bank Systems & Technology – an interactive community for bank technology professionals to connect with peers, editors and industry experts. See what's new!

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CIOs Cede Digital Transformation Ground To CMOs

88% of executives and digital strategists indicated that their company is undergoing a formal digital transformation effort this year, according to the report. But only one quarter said they mapped out the digital customer journey and have a clear understanding of new digital touch points. Continue Reading →

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30+ Killer Headline Hacks To Amp Up Emails, Tweets, Posts

Buffer’s article about maximizing click-rates provides one of the most extensive lists of headline formulas (yes – formulas) I’ve seen. I won’t list all of the awesome ideas the blog post shared (I encourage you to check them out as you have time), but below you’ll find a few of my favorites. Continue Reading →

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10 Tips for Creating Wildly Successful Infographics

Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Here are some best practices for designing infographics that drive results. Continue Reading →

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Social Strategy: Network-Curated Ads?

Ads hand-picked by Instagram co-founder get almost three times as much action as ads people choose themselves to run on Facebook, pilot program shows. Continue Reading →

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Infographic: 10 Tips for Creating Wildly Successful Infographics

The infographic of 10 best practices for designing infographics that drive results. Continue Reading →

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InformationWeek 2014 Cloud ROI Survey

General Electric and Airbnb take very different approaches to measuring cloud computing’s value. Their strategies, plus data from our exclusive survey, show that calculating cloud ROI is far from an exact science. Continue Reading →

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How To: Get the Most Out of Your Trade Show Marketing Results

With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing? Continue Reading →

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