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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back.

Study: CIOs Rely Heavily on Peer Insight When Making IT Purchase Decisions

Study reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. In this white paper, we'll cover how to nurture your prospects by introducing them to the right content, in the right form, and at the right time through five stages.

The New Insurance & Technology Community

We launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. See what's new!

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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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Measuring Content Marketing ROI a Challenge for Many BtoB Marketers

Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Online Training and Education

Fast facts to help marketers understand the importance of online training and education for Electronics Engineers. Continue Reading →

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3 Ways to Use Data to Improve Future Campaign Results

Individual message performance, whether we’re talking about press releases, blog posts or even social media updates, can reveal important information about audience preferences and the effectiveness of a specific message. Continue Reading →

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Good News: 86% of BtoB Marketers Now Use Content Marketing

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Continue Reading →

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Be Generous With Your Content

Answer this question: Are you committed to content in your marketing? If not, your company may die. Continue Reading →

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Techies In Advertising: Hits & Misses

IT professionals have been portrayed in advertising campaigns for a few decades now. Yet ad agencies keep getting it wrong, so wrong. Business-to-business ads, such as those from computer companies for enterprise buyers, generally do better on this score, as you’d expect. But not always. Continue Reading →

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