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Make Your Event Marketing Strategy P.O.P!

Come learn about the trends, tactics, and implementation marketing strategies you can employ to make your event marketing strategy P.O.P! UBM Tech’s research roadshow will be coming to a city near you!

Study: CIOs Rely Heavily on Peer Insight When Making IT Purchase Decisions

Study reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. In this white paper, we'll cover how to nurture your prospects by introducing them to the right content, in the right form, and at the right time through five stages.

The New Bank Systems & Technology Community

We launched the new Bank Systems & Technology – an interactive community for bank technology professionals to connect with peers, editors and industry experts. See what's new!

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Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service. Continue Reading →

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Should Every Brand Be On Instagram?

Fast Company made a bold statement: every brand should be on Instagram. As a PR professional I’ve always counseled my clients that it’s not worth joining every social channel just to say you’re on there. However, I’m interested to hear what your thoughts are on Instagram as well as other mobile marketing platforms. Continue Reading →

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Google To Factor Security In Search Results

Google finds that testing whether websites support HTTPS, among its many ranking signals, improves the relevancy of its search results. As a consequence, any website concerned about where it ranks in search result lists — which means most websites — will want to implement HTTPS support if it hasn’t already. Continue Reading →

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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back. Continue Reading →

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How Electronic Engineers Consume Content Infographic Series: White Papers

Fast facts to help electronics marketers understand how electronic engineers use, find, and share white papers as part of their job. Continue Reading →

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Marketers Only “Somewhat Effective” At Content Marketing

A new study conducted by Forrester shows that B2B marketers still aren’t seeing results from content marketing. The source of the problem? Companies aren’t focusing on the issues their customers are facing. Continue Reading →

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CIOs Cede Digital Transformation Ground To CMOs

88% of executives and digital strategists indicated that their company is undergoing a formal digital transformation effort this year, according to the report. But only one quarter said they mapped out the digital customer journey and have a clear understanding of new digital touch points. Continue Reading →

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