A new white paper on how you can use images to increase customer engagement and sharing. See how other tech marketers are using visual social media to drive audience interest and engagement.
Today's modern technology marketer performs an average of 7 major marketing functions according to a new 2013 tech marketing survey from CreateYourNextCustomer and IT Marketing World. Download the full report.
Potential buyers and customers demand valuable, relevant interactions across all points of engagement with your company. Are you able to connect with them in the right place, at the right time, with the right message? Join us for the Road to Revenue - How Modern Marketers Connect virtual event on August 1!
CRN, EE Times and InformationWeek were recognized in BtoB Magazine’s Media Power 50, an annual listing of the most powerful business-to-business advertising media venues in the technology industry.
IWK Social Business
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June 17, 2013 | No Comments A mobile app that lets users create and post very short, looping video clips — of 6 seconds or less — Vine shot out of the gate like a rocket. Vine has become very popular, very quickly, and businesses have a great opportunity to leverage that interest for branding and engagement purposes. So, why all the fuss, and how can businesses get in on it? Here are five things you need to know about Vine. Continue Reading →
Winnie Ng Schuchman
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June 17, 2013 | No Comments We are pleased to continue our research tradition with the release of our report IT Buying Triggers: How Tech Purchases Are Ignited & How the Buy Goes Down.
This report is based on new 2013 quantitative research which delves into the technology buying triggers of 730 business and technology professionals involved in the purchase process for technology products and services such as security, networking, data center, software-as-a-service, enterprise software and/or wireless mobile technologies at their organizations. Continue Reading →
Monique Luttrell
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June 13, 2013 | No Comments In this week’s chart from eMarketer’s forecast, US digital ad spending is estimated to reach $41.9 billion in 2013 with $7.7 billion going to mobile ads. According to eMarketer, desktop ad spending is on the decline while mobile ad spending is rapidly increasing. Continue Reading →
Monique Luttrell
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June 12, 2013 | No Comments Winterberry Group LLC, in partnership with Interactive Advertising Bureau (IAB), just released Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement, a white paper that highlights why today’s tech marketer needs to create a cohesive experience across all media outlets. Continue Reading →
Beyond PR
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June 12, 2013 | No Comments A lot of search engine optimization professionals are incorporating PR tactics into their optimization strategies these days, and there’s a very good reason for this trend: the search engines are placing premiums on authentic earned media. Earned media credibility occurs when content generates social shares and develops high-quality website traffic – it’s a good idea to be thinking about how to encourage social sharing. Here’s how. Continue Reading →
Winnie Ng Schuchman
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June 10, 2013 | No Comments A new Content ROI study revealed that business buying professionals give vendors low grades for the value and trustworthiness of their online content, and rate content produced by professional organizations and industry groups more usable and relevant. It may be time to retain a professional organization that can help with your content strategy. Continue Reading →
Felicia Hamerman
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June 5, 2013 | No Comments Business media organizations have been offering varying flavors of marketing services for their customers for years. In the last few years, however, there has been a lot of refining of what to offer, how to deliver those offers and programs, and how to measure and optimize to deliver the greatest customer ROI. Marie Griffin of [...] Continue Reading →
