Winning strategies and tactics that have worked for a countless number of UBM Tech’s event sponsors and exhibitors. A new white paper.
Today's modern technology marketer performs an average of 7 major marketing functions according to a new 2013 tech marketing survey from CreateYourNextCustomer and IT Marketing World. Download the full report.
50% of leads are qualified but not yet ready to buy - that alone is the case to lead nurture. Watch this 20 minute presentation on how to get a lead nurture program off the ground.
David Gee shares how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). View the three-part video interview.
Light Reading, the premier source for telecom industry analysis, which leads its sector in terms of traffic, content, and reputation, is pleased to announce the return of founding CEO Stephen Saunders to the team as it undergoes a significant makeover.
Winnie Ng Schuchman
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May 16, 2013 | No Comments We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey. From our findings, we’ve been able to gauge IT project priorities in the enterprise, and give tech marketers an idea of their prospects and customers’ mindset for the rest of the year. Continue Reading →
Scott Vaughan
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May 15, 2013 | No Comments B2B media and marketing professionals have to rethink how we serve professionals to attract new customers and create new products and revenue streams. One of the most effective ways to make this happen is through customer modeling: using data, insights and targeted marketing techniques to unlock new opportunities. Continue Reading →
Fritz Nelson
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May 14, 2013 | No Comments It wasn’t long ago that companies such as Jive and Yammer were proclaiming the era of the social enterprise, and today we know that the social enterprise has shown its worth. The challenge now is how to wire social constructs into all business practices. Soon enough, social business will simply be business as usual. Continue Reading →
Hilary Jansen
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May 14, 2013 | No Comments Black Hat announced that Gen. Keith Alexander — Commander, U.S. Cyber Command/Director, National Security Agency/Chief, Central Security Service (NSA/CSS) — will present the Day One keynote address at Black Hat USA 2013. Gen. Alexander will be welcomed to the stage on July 31, 2013, where his keynote will give attendees an unmatched insider’s look into the U.S. Cyber Command and the interworking of offensive cyber strategy. Continue Reading →
The Realtime Report
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May 13, 2013 | No Comments Much of the talk around influence marketing has focused on how to best target and engage high-ranking influencers. But new research is showing that a focus on mid-level influencers is actually far more effective when it comes to engagement and driving earned media, and at a much more efficient cost than working with “professional” A-list influencers. Continue Reading →
Hilary Jansen
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May 9, 2013 | No Comments Will the cloud make IT obsolete? It’s a possible outcome for large organizations already adopting the cloud, and will depend upon whether IT can adjust to its changing role. Our 2013 InformationWeek State of Cloud Computing report discusses how despite the massive potential for the cloud to revolutionize IT, there are very few adopters who believe it will fundamentally change the way they do IT. Continue Reading →
Monique Luttrell
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May 8, 2013 | No Comments The Best of Interop award recognizes innovation in eight tech categories, including networking, cloud, security, mobility and more. Winners include Arista, ExtraHop, Talari Networks and Citrix. Continue Reading →
