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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back.

Study: CIOs Rely Heavily on Peer Insight When Making IT Purchase Decisions

Study reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. In this white paper, we'll cover how to nurture your prospects by introducing them to the right content, in the right form, and at the right time through five stages.

The New Insurance & Technology Community

We launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. See what's new!

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Circular Marketing

First came integrated marketing, then outbound marketing, then inbound marketing, and now circular marketing. What’s changed is the addition of metrics into the marketing plan. Continue Reading →

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PR and Marketing Are Aligning, Now What?

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing, and advertising. Two trends stand out as areas of focus and growth for communications professionals moving forward. Continue Reading →

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2014 State of Cloud Computing

We’re going to guide you through the results of our latest State of Cloud Computing Survey and jump into five factors that will determine which cloud deployments will succeed — and which vendors will win in the marketplace. Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Online Communities

Fast facts to help marketers understand the importance of online communities to Electronics Engineers. Continue Reading →

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CDOs Replace CIOs? I’m Not Buying It

The provocateurs at IDC last week had their headline-grabber: By 2020, chief digital officers (CDOs) will “supplant” 60% of CIOs at global companies. Here’s my prediction: By 2020, chief digital officers will be yesterday’s fad, joining the ranks of chief innovation, learning, and culture officers. Continue Reading →

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Insurance & Technology Announces The 2014 Elite 8 Honorees

Insurance & Technology announced the 2014 Elite 8 honorees, eight insurance technology executives who are redefining the role of IT and IT leadership at their organizations. The eight men and women are profiled in a special digital issue of Insurance & Technology where they share how their multi-disciplinary backgrounds help them to identify best practices and strategies for replicable success. Continue Reading →

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How Are IT Pros Using Mobile Devices For Work-Related Content?

Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing. Continue Reading →

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