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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back.

Study: CIOs Rely Heavily on Peer Insight When Making IT Purchase Decisions

Study reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. In this white paper, we'll cover how to nurture your prospects by introducing them to the right content, in the right form, and at the right time through five stages.

The New Bank Systems & Technology Community

We launched the new Bank Systems & Technology – an interactive community for bank technology professionals to connect with peers, editors and industry experts. See what's new!

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Key Performance Indicators to Watch

Panelists at the “Don’t Run Out of Gas! How to Fuel a Sustainable Content Marketing Strategy” session at Content Marketing World 2014 share the best ways for content marketers to determine if their efforts are successful. Continue Reading →

Content-Marketing

Why Content Needs To Be About The Audience, Not You

I attended two sessions at CM World 2014 that left me with a newfound understanding of what it means to make content about the audience, not you. One presentation exemplified what that means – the other totally failed. Continue Reading →

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Looking Into The Future Of Content Marketing: Where Are You Headed?

Being fairly new in the content marketing space, many of the presentations I attended this week at Content Marketing World 2014 really increased my understanding of how to build a solid content marketing strategy and implement a content marketing plan that will promote business growth. Continue Reading →

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Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Research Based Insight: Optimizing Your Integrated Marketing Strategy

Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Continue Reading →

Executive Q A

Facebook Made Some Changes To The News Feed & You’ll Never Believe What Happened Next!

Facebook has been weeding out of our newsfeeds some viral content of little authority or relevance. Learn about the end of click-baiting headlines and what your prospects really want from social content. Continue Reading →

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The New Insurance & Technology Community

Today, we launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Insurance & Technology’s enhanced online offerings allow you to better connect with active insurance technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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How Do You Measure The Success Of Your Content?

Earlier this year, Contently surveyed over 300 marketers from both B2B and B2C companies and asked that very question. As expected, marketers are focused on quantitative results — from site traffic to social engagement to SQLs. But wait…more than 90 percent said that they are not very confident in the key content metrics they are using to measure business results. Well, now I’m confused. Continue Reading →

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