What's the issue between business and IT? It’s not about opinions or personalities, but about the barriers to alignment.
Have we lost focus on arguably our most valuable asset — the corporate blog?
Lisa and her team have embarked on a very creative approach to inspire CMOs and transform the marketing role.
Growth is back on the agenda of IT leaders. There’s still a great deal of caution, but that’s the conclusion we see in InformationWeek’s 2010 Global CIO Survey of 333 U.S. IT leaders, either C-level or VP. Download the data charts and see what our latest research has to say about the CIO state of mind. more…
We have a new white paper available, Lead Generation in Business-to-Business Marketing: Attitudes, Aims and Outlook.
Summary: With half of 2010 now over and done, we examine what B-to-B marketers consider the most effective, cost-efficient strategies for generating leads and acquiring new buyers, as well as how the tactics deployed within the last 12 months may be transformed for the remainder of 2010, to cost effectively keep lead pipelines full and robust. more…
Dates to remember for upcoming events, programs and sponsorships!
Gov 2.0 Summit – September 7 – 9, 2010 | Washington, DC
InformationWeek 500 Conference – September 12-15 | Monarch Beach, CA
InformationWeek 500 Issue - September 13 (closes 8/30)
UBM TechWeb Marketing Services :: Let Us Create, Produce and Execute Your Next Marketing Campaign
With over a decade of experience in creating integrated marketing programs, access to more than 14.5 million technology buyers, sophisticated campaign management tools and a dedicated world-class team of marketing, content and media experts, UBM TechWeb has the marketing muscle you need to dominate the technology market. Download our marketing services brochure for more info!
HDI, the IT Service and Technical Support Community, recently surveyed its membership regarding the factors that made their most recent enterprise-wide roll-outs flops or successes. The results of this survey shed light on some key factors for improving the transition for support centers facing an upcoming deployment. more…
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