Last week I attended Bizo’s B2B Funnelmentals Tour, a half-day conference that covered how to use targeted display and social advertising. It quickly became apparent that there’s a great deal more that I could do to create an effective display ad campaign – that’s where the targeting comes in. Continue Reading →
Is today’s modern marketer more of a scientist? Or a storyteller? Download the full report to learn about the current scope and adoption of digital marketing activities.