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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back.

Study: CIOs Rely Heavily on Peer Insight When Making IT Purchase Decisions

Study reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. In this white paper, we'll cover how to nurture your prospects by introducing them to the right content, in the right form, and at the right time through five stages.

The New Insurance & Technology Community

We launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. See what's new!

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Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Continue Reading →

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Managing Social Media Risk Strategy: Technology Can Only Go So Far

Social media training, a social media risk assessment plan, a social governance policy, and a risk-aware culture — is all of this really necessary? Yes. For all the benefits social media has provided from marketing, referrals, and recruitment, the complexities and legal risks are still daunting, not to mention risks to reputation. Continue Reading →

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Infographic: The Data Center Is Poised For A Wild Ride – Don’t Be Left Behind

Our latest infographic series results from the InformationWeek 2014 State of the Enterprise Data Center Survey. The infographic assesses the current state of data centers, explores data center resource constraints, and reviews efforts to monitor, manage, and measure IT and data center systems. Continue Reading →

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Research: 2014 State of the Enterprise Data Center Survey

The data center is full of nonstop action. In the physical infrastructure, SDN is disrupting networking, flash is shaking up storage, and hypervisors have revolutionized how we buy servers. For managers, DevOps and Lean business models are changing attitudes and application strategies. And of course, cloud is everywhere. Continue Reading →

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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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Measuring Content Marketing ROI a Challenge for Many BtoB Marketers

Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Online Training and Education

Fast facts to help marketers understand the importance of online training and education for Electronics Engineers. Continue Reading →

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