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The State of Digital Marketing 2014

What’s the state of digital marketing in 2014? Brand awareness is back with a vengeance … or at least that’s what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Research: How the 2014 InformationWeek Elite 100 Gain Digital Advantage

This year’s survey results provides some deeper insights into exactly how and how much companies are embracing the big-picture tech trends of the day — mobile, analytics, and cloud.

Mastering Tech Content Marketing

Content marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. How to keep pace?

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Google Changes Title Display Length in the Results

Google recently changed their search engine results pages in an attempt to further optimize for mobile devices. This is an important change that emphasizes the need to properly optimize for placement of search terms (keywords) as well as for length. Continue Reading →

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Webinar: 2014 Embedded Market Study | Then, Now: What’s Next

Every year UBM Tech conducts a comprehensive survey of embedded system designers in order to learn more about their trials, tribulations, issues, objectives and other key elements of the design cycle. If you are interested in getting the pulse of the global embedded design market attend this webinar to hear the highlights of our findings. In particular, we benchmark three to five of years of change with a look toward the future in all aspects of the embedded development process. Continue Reading →

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White Papers, Video & Infographic Best Practices

Here are some best practices for making whitepapers, videos, and infographics more engaging for your prospects. Continue Reading →

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Content That Gets Results: 5 Quick Tips

Follow these guidelines to develop content that resonates with prospects whether they’re just researching, narrowing down their options, or justifying a purchase decision. Continue Reading →

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Digital Magazines: Master Tech Content Marketing Infographic Series

Fast facts to help tech marketers understand how IT buyers use, find, share digital magazines as part of their job. Continue Reading →

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Tech Content Marketing Infographic Series: Research Reports

Fast facts to help tech marketers understand how IT buyers use, find, share research reports as part of their job. Continue Reading →

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Research: How the 2014 InformationWeek Elite 100 Gain Digital Advantage

The InformationWeek Elite 100 Executive Survey offers a unique glimpse into the strategy of 100 large, leading-edge IT organizations. This year’s survey results provides some deeper insights into exactly how and how much companies are embracing the big-picture tech trends of the day — mobile, analytics, and cloud. Continue Reading →

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