“Companies are caught in a data fog, and they’ll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information. Continue Reading →
Find out how survey respondents to MarketingSherpa’s Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs? Continue Reading →
Imagine an ice cream parlor that offered a ‘hot fudge sundae,’ but the ice cream they served wasn’t smothered in rich dark chocolate. It doesn’t matter how beautifully displayed the dessert is – the bowl gets pushed to the side because it’s less than what had been anticipated. Leads in a nurture program react exactly this way to emails that promise value and don’t deliver on it. Continue Reading →
Discovery is a vital component to generating visibility for your organization’s messages. Read more to understand the three components of message discovery, and how they all work together to deliver visibility for the messages your organization issues. Continue Reading →
We’re all creating content today, but how do we do it right? Jon Miller, co-founder of Marketo, and Michael Pranikoff, PR Newswire’s director of emerging media, discuss the benefits of content marketing, how to create an effective campaign, and the power of visuals. Continue Reading →
50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they’ll share: