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Data Fog Blinds Marketers

“Companies are caught in a data fog, and they’ll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information. Continue Reading →

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What Best Describes Your Lead Generation Process?

Find out how survey respondents to MarketingSherpa’s Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs? Continue Reading →

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Are You Offering Prospects A Hot Fudge Sundae Without the Chocolate?

Imagine an ice cream parlor that offered a ‘hot fudge sundae,’ but the ice cream they served wasn’t smothered in rich dark chocolate. It doesn’t matter how beautifully displayed the dessert is – the bowl gets pushed to the side because it’s less than what had been anticipated. Leads in a nurture program react exactly this way to emails that promise value and don’t deliver on it. Continue Reading →

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Twitter Now Allows Ad Targeting

Last week, Twitter announced that it is opening up to third-party data, which will allow advertisers to better target users based on online actions, as well as personal information like email addresses. This is great news for marketers! Continue Reading →

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The 3 Cornerstones of Driving Message Discovery

Discovery is a vital component to generating visibility for your organization’s messages. Read more to understand the three components of message discovery, and how they all work together to deliver visibility for the messages your organization issues. Continue Reading →

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How To Increase Content & Messaging Visibility With A Multi-Channel Distribution Strategy

We’re all creating content today, but how do we do it right? Jon Miller, co-founder of Marketo, and Michael Pranikoff, PR Newswire’s director of emerging media, discuss the benefits of content marketing, how to create an effective campaign, and the power of visuals. Continue Reading →

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Slideshow: Building Lead Nurture Programs That Work

50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they’ll share:

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Developing Lead Nurturing Programs That Work

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