We’re all creating content today, but how do we do it right? Jon Miller, co-founder of Marketo, and Michael Pranikoff, PR Newswire’s director of emerging media, discuss the benefits of content marketing, how to create an effective campaign, and the power of visuals. Continue Reading →
50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they’ll share:
In the world of lead gen, subject lines are king and will be the determining factor on how many people click on your white paper, research report or other asset. How can you make sure that your subject lines and other titles will generate interest instead of causing a potential lead to go on to something else? Continue Reading →
Although many have pooh-poohed the place of social in the business-to-business world, there are several ways in which social networking products and practices are being used to develop relationships with existing and potential customers. The trick is to not simply duplicate what’s done in the B2C space. Continue Reading →
Lead scoring programs take the guesswork out of the business of marketing by systemically uncovering who is most active and, most importantly, who is ready for sales. In this presentation, you will discover the value of a lead scoring program and see how to build a program that works for your organization. Continue Reading →
Is it getting more difficult to get people to attend your company’s webcasts? Are your messages no longer inspiring people to action? Is your attendee retention rate dropping each time you run a webcast? It’s time to rethink your strategy. Continue Reading →
Ed Grossman, President of UBM Tech discusses paid, earned and owned media. “I’m a firm believer that like a river, marketing dollars will always find the fastest path to the sea. Our desire to improve ROI is an unstoppable force that no dam can hold back – marketing spend seeks to be maximally efficient, ever pursuing the best ROI available.” Continue Reading →