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Circular Marketing

First came integrated marketing, then outbound marketing, then inbound marketing, and now circular marketing. What’s changed is the addition of metrics into the marketing plan. Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Online Communities

Fast facts to help marketers understand the importance of online communities to Electronics Engineers. Continue Reading →

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How Are IT Pros Using Mobile Devices For Work-Related Content?

Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing. Continue Reading →

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Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines? Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Sponsored Content

Fast facts to help marketers understand how Electronics Engineers use sponsored content. Continue Reading →

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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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Measuring Content Marketing ROI a Challenge for Many BtoB Marketers

Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Continue Reading →

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