Beyond PR
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May 7, 2013 | No Comments There’s a lot of discussion these days about the role of content in marketing strategies, and much of it is focused on the awareness-generating and attention-acquiring benefits a stream of content can produce. However, as an organization builds out a content strategy, it’s important to create a pathway for readers that ends in conversion. Continue Reading →
Beyond PR
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April 22, 2013 | No Comments We’re all creating content today, but how do we do it right? Jon Miller, co-founder of Marketo, and Michael Pranikoff, PR Newswire’s director of emerging media, discuss the benefits of content marketing, how to create an effective campaign, and the power of visuals. Continue Reading →
Beyond PR
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April 9, 2013 | No Comments Content marketing is the outgrowth of a number of long-terms trends in the communications business. The ability of anyone to be a publisher. The shrinkage of traditional media. The questionable effectiveness of online advertising. The changes in search. But ultimately it is about producing content that is exactly what your audience wants to read, and how you can ensure quality content. Continue Reading →
Beyond PR
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March 28, 2013 | No Comments Cause marketing – in which a brand aligns itself and devotes resource to addressing a specific problem or supporting a charitable effort – offers brands advantages not found in other types of sponsorship or advertising, and it works particularly well in today’s world of social networks and online tribes. Here are a few reasons why… Continue Reading →
Nerissa Sardi
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March 25, 2013 | 1 Comment Although it wrapped over a month ago, Online Marketing Summit has continued to stir up buzz in industry circles. One of the most compelling themes this year was the concept of the Modern Marketer – and what exactly it means to be a successful contributor in today’s enterprises. Continue Reading →
Scott Vaughan
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March 25, 2013 | 1 Comment This week I participated in my first Twitter Chat – also known as a Tweet Chat or Twitter parties in consumer circles – as a guest and was intrigued by the possibilities for B2B marketing. Share your experiences and ideas around using Twitter Chats to engage and advance discussions in your marketing and community efforts. Continue Reading →
The BrainYard
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March 18, 2013 | No Comments SlideShare Content Ads provide an interesting way for businesses to get their message across to customers and potential customers, but there’s a lot of potential for getting a presentation very wrong — especially in an advertising and marketing context. Here are six ways to engage, rather than enrage, with SlideShare Content Ads. Continue Reading →
