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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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Measuring Content Marketing ROI a Challenge for Many BtoB Marketers

Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Online Training and Education

Fast facts to help marketers understand the importance of online training and education for Electronics Engineers. Continue Reading →

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3 Ways to Use Data to Improve Future Campaign Results

Individual message performance, whether we’re talking about press releases, blog posts or even social media updates, can reveal important information about audience preferences and the effectiveness of a specific message. Continue Reading →

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Good News: 86% of BtoB Marketers Now Use Content Marketing

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Continue Reading →

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Be Generous With Your Content

Answer this question: Are you committed to content in your marketing? If not, your company may die. Continue Reading →

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Content Quality Drives Search Rank & Online Visibility

According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web. Continue Reading →

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