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Key Performance Indicators to Watch

Panelists at the “Don’t Run Out of Gas! How to Fuel a Sustainable Content Marketing Strategy” session at Content Marketing World 2014 share the best ways for content marketers to determine if their efforts are successful. Continue Reading →


Why Content Needs To Be About The Audience, Not You

I attended two sessions at CM World 2014 that left me with a newfound understanding of what it means to make content about the audience, not you. One presentation exemplified what that means – the other totally failed. Continue Reading →


Facebook Made Some Changes To The News Feed & You’ll Never Believe What Happened Next!

Facebook has been weeding out of our newsfeeds some viral content of little authority or relevance. Learn about the end of click-baiting headlines and what your prospects really want from social content. Continue Reading →


3 Tips for Content that Gets Results

You know your content is great and has information that people really need – so why aren’t they clicking on it? The answer could be in the title of your content. If it’s not eye-catching or gives your reader a strong reason to click right away, that potential business could go to someone else. Can you really risk that? Continue Reading →


How Electronic Engineers Consume Content Infographic Series: Webinars

Fast facts to help electronics marketers understand how electronic engineers use, find, and share webinars as part of their job. Continue Reading →


In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 inCleveland, September 8-11. Continue Reading →

PR Newswire Content Marketing World 2014

About Those Shorter Titles in Google… New Useful Tool

Moz was kind enough to roll out a handy little tool that allows you to preview your titles as they would appear (approximately) in Google. Please check it out, share it with your comrades, and USE IT! Continue Reading →


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