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Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service. Continue Reading →

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How Electronic Engineers Consume Content Infographic Series: White Papers

Fast facts to help electronics marketers understand how electronic engineers use, find, and share white papers as part of their job. Continue Reading →

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Marketers Only “Somewhat Effective” At Content Marketing

A new study conducted by Forrester shows that B2B marketers still aren’t seeing results from content marketing. The source of the problem? Companies aren’t focusing on the issues their customers are facing. Continue Reading →

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30+ Killer Headline Hacks To Amp Up Emails, Tweets, Posts

Buffer’s article about maximizing click-rates provides one of the most extensive lists of headline formulas (yes – formulas) I’ve seen. I won’t list all of the awesome ideas the blog post shared (I encourage you to check them out as you have time), but below you’ll find a few of my favorites. Continue Reading →

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Fuel Your Content Marketing Engine at Content Marketing World 2014 With UBM Tech Create and PR Newswire

UBM Tech Create and PR Newswire are proud to be co-sponsors at Content Marketing World 2014: The one event in the world where you can find all the best and brightest content marketing rock stars, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014. Continue Reading →

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5 Best Practices For Content That Gets Results

How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they’re just researching, narrowing down their options, or are justifying a purchase decision. Continue Reading →

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The Long Click – An Important Measure for Communicators

Digital communications are incredibly measurable. Marketers know which websites refer the highest quality traffic to their own sites, and they know which pages on their websites do better job of converting visitors into customers. Many details about the behavior of visitor behavior before, during and after a website visit can be captured. This post discusses the “long click” – a golden opportunity for PR and Marketing teams. Continue Reading →

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