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How Electronic Engineers Consume Content Infographic Series: Webinars

Fast facts to help electronics marketers understand how electronic engineers use, find, and share webinars as part of their job. Continue Reading →

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In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 inCleveland, September 8-11. Continue Reading →

PR Newswire Content Marketing World 2014

About Those Shorter Titles in Google… New Useful Tool

Moz was kind enough to roll out a handy little tool that allows you to preview your titles as they would appear (approximately) in Google. Please check it out, share it with your comrades, and USE IT! Continue Reading →

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IT Budgets Struggle With Data Growth

Technology executives overwhelmingly agree their greatest struggle is managing the rapid growth of data and the resulting strain it is placing on their budgets. The sooner business lines get involved in addressing their looming storage crisis, the better. Continue Reading →

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Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service. Continue Reading →

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Should Every Brand Be On Instagram?

Fast Company made a bold statement: every brand should be on Instagram. As a PR professional I’ve always counseled my clients that it’s not worth joining every social channel just to say you’re on there. However, I’m interested to hear what your thoughts are on Instagram as well as other mobile marketing platforms. Continue Reading →

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Google To Factor Security In Search Results

Google finds that testing whether websites support HTTPS, among its many ranking signals, improves the relevancy of its search results. As a consequence, any website concerned about where it ranks in search result lists — which means most websites — will want to implement HTTPS support if it hasn’t already. Continue Reading →

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