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Copy Quality: New Imperatives for Communicators

How does one determine whether or not a piece of content is low quality? Understanding how to build/create quality content is a mandate for all communicators creating digital content. Google offered insights into how, when building the Panda algorithm, they determined whether or not content was quality. Continue Reading →

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3 Underappreciated IT Leadership Skills

“What sort of IT leaders do we need for the 21st Century?” We posed this question to CIOs of leading companies in Silicon Valley and what we heard was unambiguous around three themes. Continue Reading →

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UBM Tech Email Campaign Powered by Madison Logic Results in 375% Lift in CTR

UBM Tech has tapped Madison Logic’s powerful stream of B2B intent data to inform its email segmentation efforts, leading to a 375 percent lift in CTRs, as well as 200 percent lift in whitepaper downloads and 300 percent lift in unique customer clicks. Continue Reading →

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UBM Tech Unveils the New Bank Systems & Technology Community

Today, we launched the new Bank Systems & Technology – an interactive community for bank technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Bank Systems & Technology’s enhanced online offerings allow you to better connect with active bank technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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UBM Tech’s InformationWeek Bolsters its Editorial Advisory Board with Four New Members

UBM Tech’s InformationWeek, the leading media brand serving the business technology community, announced that it has bolstered its Editorial Advisory Board with the addition of four new members. As InformationWeek continues to grow and evolve its portfolio, the Advisory Board provides editors with unrivaled insight into the issues and trends that are shaping business technology today. Continue Reading →

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Safeguarding Brand Visibility on Social Networks

The social network companies can make (and have made) significant changes to their platforms, increasing and decreasing visibility for brands seemingly at the drop of a hat. Here are four ways brands can safeguard their online visibility and social network traction. Continue Reading →

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New Study Reveals CIOs Rely Heavily on Peer Insight and Advice When Making IT Purchase Decisions

UBM Tech unveiled the “The CIO State of Mind – How to Successfully Engage with CIOs” research report. The report shows why tech marketers need a balanced, integrated paid, owned and earned media strategy that reaches CIOs and senior IT executives. Continue Reading →

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