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Good News: 86% of BtoB Marketers Now Use Content Marketing

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Continue Reading →

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Be Generous With Your Content

Answer this question: Are you committed to content in your marketing? If not, your company may die. Continue Reading →

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Techies In Advertising: Hits & Misses

IT professionals have been portrayed in advertising campaigns for a few decades now. Yet ad agencies keep getting it wrong, so wrong. Business-to-business ads, such as those from computer companies for enterprise buyers, generally do better on this score, as you’d expect. But not always. Continue Reading →

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Content Quality Drives Search Rank & Online Visibility

According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web. Continue Reading →

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How Electronics Engineers Consume Content Infographic Series: Face-to-Face Events

Fast facts to help electronics marketers produce face-to-face events that electronics engineers will attend as part of their job. Continue Reading →

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Implied Calls To Action

The biggest opportunity for content marketing is developing Moments Of Inspiration (MOI). An MOI uses an implied call to action, which is when users create their own action such as “How can I help?” But how would this work for B2B tech marketing? Continue Reading →

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Make Your Marketing Strategy P.O.P.!

Join us for a 30-minute webinar where we’ll share the results of our new research study, “The Tech Buyer’s Perspective: From the Office to Events and Back.” Our new research shares key data behind the value of an integrated marketing approach from the perspective of technology decision makers. Continue Reading →

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