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Social Strategy: Network-Curated Ads?

Ads hand-picked by Instagram co-founder get almost three times as much action as ads people choose themselves to run on Facebook, pilot program shows. Continue Reading →

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Infographic: 10 Tips for Creating Wildly Successful Infographics

The infographic of 10 best practices for designing infographics that drive results. Continue Reading →

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InformationWeek 2014 Cloud ROI Survey

General Electric and Airbnb take very different approaches to measuring cloud computing’s value. Their strategies, plus data from our exclusive survey, show that calculating cloud ROI is far from an exact science. Continue Reading →

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How To: Get the Most Out of Your Trade Show Marketing Results

With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing? Continue Reading →

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Fuel Your Content Marketing Engine at Content Marketing World 2014 With UBM Tech Create and PR Newswire

UBM Tech Create and PR Newswire are proud to be co-sponsors at Content Marketing World 2014: The one event in the world where you can find all the best and brightest content marketing rock stars, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014. Continue Reading →

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Speed Networking – Have You Tried It?

In an effort to provide more meaningful engagement for attendees at our shows, UBM Tech has been offering Speed Networking events. We only market this to attendees (not exhibitors), to help them establish new alliances, learn about new processes, and build relationships for a real peer-to-peer networking event. Think this might be a good next move for your event marketing strategy? Here’s how it works. Continue Reading →

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5 Best Practices For Content That Gets Results

How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they’re just researching, narrowing down their options, or are justifying a purchase decision. Continue Reading →

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