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Looking Into The Future Of Content Marketing: Where Are You Headed?

Being fairly new in the content marketing space, many of the presentations I attended this week at Content Marketing World 2014 really increased my understanding of how to build a solid content marketing strategy and implement a content marketing plan that will promote business growth. Continue Reading →

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Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Research Based Insight: Optimizing Your Integrated Marketing Strategy

Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Continue Reading →

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Facebook Made Some Changes To The News Feed & You’ll Never Believe What Happened Next!

Facebook has been weeding out of our newsfeeds some viral content of little authority or relevance. Learn about the end of click-baiting headlines and what your prospects really want from social content. Continue Reading →

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The New Insurance & Technology Community

Today, we launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Insurance & Technology’s enhanced online offerings allow you to better connect with active insurance technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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How Do You Measure The Success Of Your Content?

Earlier this year, Contently surveyed over 300 marketers from both B2B and B2C companies and asked that very question. As expected, marketers are focused on quantitative results — from site traffic to social engagement to SQLs. But wait…more than 90 percent said that they are not very confident in the key content metrics they are using to measure business results. Well, now I’m confused. Continue Reading →

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3 Tips for Content that Gets Results

You know your content is great and has information that people really need – so why aren’t they clicking on it? The answer could be in the title of your content. If it’s not eye-catching or gives your reader a strong reason to click right away, that potential business could go to someone else. Can you really risk that? Continue Reading →

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How Electronic Engineers Consume Content Infographic Series: Webinars

Fast facts to help electronics marketers understand how electronic engineers use, find, and share webinars as part of their job. Continue Reading →

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