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InformationWeek’s Elite 100 Honors Nation’s Most Innovative Users of Business Technology

InformationWeek released its InformationWeek Elite 100 ranking of the most innovative US-based users of business technology. The rankings and research results were announced Tuesday evening during the annual InformationWeek Conference, held at the Mandalay Bay Hotel and Casino in Las Vegas. Continue Reading →

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Master Tech Content Marketing Infographic Series: White Papers

Fast facts to help tech marketers understand how IT buyers use, find, and share white papers as part of their job. Continue Reading →

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Master Tech Content Marketing Infographic Series: Webinars

To learn more about how IT professionals consume content, please download the original research report: Content Connects Peers. You can also register for our webinar 7 Ways to Master Tech Content Marketing. Join Stephanie Stahl, VP of Content Marketing, UBM Tech Create, and Amy Doherty,  Research Director, UBM Tech, on April 9 at 10am PST as they cover best practices and […] Continue Reading →

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UBM Tech Unveils the New Dark Reading Information Security Community Site

UBM Tech announces the new community-driven Dark Reading, the cyber security industry’s top destination for news and insight. The redesigned site gives cyber security professionals an editorially-supported environment to connect with peers through moderated discussions, blogs and social media, giving the community equal share of voice with reporters and experts. Continue Reading →

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88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

What does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing? These are some of the questions raised from a new study published by Evergage. Continue Reading →

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Infographic: Social is a Business Imperative

Social media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success. Continue Reading →

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CIO’s Real Boss: The Customer

Not long ago, CIOs were the only C-suite executives with a meaningful understanding of technology. Now, others in the C-suite are becoming increasingly tech-savvy, and this has worked to the benefit of CIOs. The study shows that others in the C-suite — especially chief financial officers and chief marketing officers — are more inclined to collaborate with CIOs than ever before. Continue Reading →

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