Healthcare IT Strategy, Implementation And Innovation
InformationWeek Healthcare provides news, analysis, research, and insight on the IT strategies and initiatives of professionals responsible for analyzing the IT products and services, policies, and vendor strategies that are redefining the healthcare industry, from the way patients are treated to how payers are reimbursed. It also reaches out to clinicians who divide their time between direct patient care and medical informatics, including chief medical informatics officers and chief nurse informatics officers.
Our editors work diligently to bring healthcare IT executives the breaking news that affect their organization’s top priorities, e.g. managing patient data or e-health records, and meeting regulatory requirements. InformationWeek Healthcare’s site and integrated content offerings allow for readers to learn more about the issues that are most important to them, like grabbing federal incentive dollars and meeting pay-for-performance regulations, in the format they prefer. 
Primary Audience/Demographics Source: 2012 IWBTN Audience Study
- 72.1% Technical Decision-Makers [IT/IS/Networking]
- 27.9% Business Decision-Makers [Corp/LOB]
Average Monthly Traffic Source: Omniture Jan – Dec 2012
- 128,240 Unique visitors
- 215,208 Page views
InformationWeek Healthcare offers technology marketers fully integrated marketing programs to engage and activate buyers of technology products, and services. These performance marketing solutions scale from broad-based branding to targeted lead generation programs focused on specific topics and technologies.
Brought to you by InformationWeek’s award-winning editorial team, InformationWeek Healthcare combines InformationWeek’s distinct editorial point of view—analytical, skeptical, practical—with its deep understanding of information technology and the issues transforming healthcare.
Paul Cerrato, Editor, InformationWeek Healthcare
Paul has worked as a healthcare editor and writer for more than 27 years. Previously the Executive Editor of Contemporary OBGYN, he also served as senior editor of RN magazine. The winner of six Jesse Neal Editorial Awards, considered the Pulitzer Prize of business journalism, Paul has been extensively published in the business and medical literature, including Business and Health and the Journal of the American Medical Association. He is currently executive editor for the newsletter Advancing OBGYN, published by the Yale University School of Medicine. He has also lectured at Columbia University’s College of Physicians and Surgeons and Westchester Medical Center.
Marianne Kolbasuk McGee, Sr. Writer InformationWeek Healthcare
Marianne has been reporting and writing about IT for more than 20 years. She joined InformationWeek in 1992 and covers a variety of issues, including IT management, careers, skill and salary trends and H-1B visas. Marianne also closely follows health care IT issues, including the federal government stimulus spending programs for expanding the adoption of electronic medical records systems. Marianne holds a B.A. in communication arts from Long Island University, C.W. Post campus.
