Game Advertising Online

GAO BannerLooking for a cost-effective way to acquire new players for your online game? UBM Techweb Game Network, known for its extended reach into B2B areas with GDC, Gamasutra, and Game Developer magazine, now owns a major ad network, Game Advertising Online (GAO), which offers:

  • A Top 100 Quantcast network [more information], with 50 million unique viewers and two billion ad impressions served monthly.
  • User friendly self-serve interface – just sign up, pay money in, and go!
  • Simply pay per clickthrough (CPC) for your ads, with CPA and revenue tracking easily available.

The service is already a major choice for a number of leading free-to-play online game creators, thanks to its formidable reach and leading tools to track cost per click (CPC), cost per acquisition (CPA) and return on investment across each of the network’s video game-related and entertainment websites.

The network is notable for its user friendly self-service interface for advertisers to carefully manage their spend. Funds can be quickly deposited via PayPal, credit card or bank wire and advertisers are able to easily fine-tune their campaigns to pay only for placements that perform to their requirements. In addition, a unique optional profit-tracking system and ‘concierge’ service for inventory management for top clients allow even more flexibility for those looking to showcase their free-to-play MMO or online game.

Game Advertising Online’s ad network itself comprises a number of leading worldwide game-related and entertainment websites, each receiving a robust click-based return for banners served via the company’s proprietary ad server and bidding-based advertising system. GAO enables website creators to monetize their premium and/or remnant inventory with quality banner ads that are highly targeted to their audience.

More information on how to sign up for an account on Game Advertising Online as an advertiser (or to join the GAO Network as a website creator) is available at the official GAO website. You can directly contact GAO’s sales and customer support representatives here.