The only brand specifically targeting the most important IT buyers in the banking industry.
For banks of any size, everything — payments, risk management, lending, branch and other channel activity, customer service/retention, regulatory compliance — revolves around technology. Fall behind in technology and it’s impossible to stay competitive, much less gain competitive advantage. That’s why industry-leading institutions invest as much as 20% of their overall operating revenue back into IT — helping to explain how they stay industry leaders.
For more than 40 years, Bank Systems & Technology has been helping technology firms connect with customers. We deliver the strongest media platform in the business from which to launch your marketing efforts, plus smart crossmedia programs that make sure you gain the best results possible.
From print and online to web-based and live events, Bank Systems & Technology can help you develop a program that targets the people who matter most — technology decision makers and buyers. We find the right mix of communication channels and help you design the most appropriate content for each, matching your prospect’s information expectations at each touchpoint. Whether you’re looking to build brand recognition, educate prospects, drive traffic to your web site or generate sales leads, we get the job done. No other brand in financial IT media can deliver what we can: the marquee brand, the most respected editorial voice, the widest distribution, the highest quality audience, and leading products in every medium.