Scott Vaughan
CMO, UBM TechWeb
svaughan@techweb.com

Issue Highlights

• Best Practices Series: Beyond The White Paper
• Call For Proposals: CMO Spotlight Series
• Valuable Lesson: Community Is Reshaping B2B Tech Marketing And Corporate Responsibility
• 5 Social Media Lessons I Learned In the Garden
• Prepare To Activate Your Brand!
• Slideshow: 5 Social Networks To Achieve 10 Business Tasks
• Online Marketing Summit 2012 | Oct 22-25 | Santa Clara, CA

Best Practices Series: Beyond The White Paper

Did you know that 70% of purchases are at the RFP stage before vendors are aware of the opportunity? Learn how to go beyond the white paper to really engage prospects early on in the buyer cycle. Elliot Kass, UBM TechWeb's Vice President of Content Marketing, outlines three steps for executing a content marketing strategy that can successfully convert nonchalant prospects into committed customers. Read →

Call For Proposals: CMO Spotlight Series On CreateYourNextCustomer.com | August 15th Deadline

Is your CMO blazing new trails? Do you have a top technology marketer leading the team to greater heights? Your executive could be featured in our CMO Spotlight Series - an educational showcase of interviews with top technology marketers conducted by UBM TechWeb's CMO Scott Vaughan. In 200 words or less, explain why your executive should be featured and send to Winnie Ng by August 15th.  View CMO Spotlight Series →

The Most Interesting IT Guy In The World

If you're a fan of the Dos Equis' Most Interesting Man in the World - who accomplishes amazing feats and then advises "Stay thirsty, my friends" - you'll want to check out these three fun videos. Tell us what you think of our very own all powerful, all knowing, Most Interesting IT Guy in the World. "Stay connected, my friends!" Read →

Valuable Lesson: Community Is Reshaping B2B Tech Marketing And Corporate Responsibility

UBM TechWeb's CMO, Scott Vaughan, recently dove into Corporate Responsibility and nonprofit work through Business4Better (B4B), and discovered an interesting parallel between the worlds of Corporate Social Responsibility (CSR) and B2B marketing. Brands like Zappos.com, Amazon and Starbucks, whose employees are deeply involved in causes related to their company's values and their customers' interests, are seeing improved performance and long term financial success. Read →

Content Marketing Services: A Prime Opportunity

B2B marketers understand that engaging customers in today's environment requires a depth of high-quality content designed to attract prospects that seed their websites, feed their marketing programs and fuel their marketing automation systems. Learn why that's an opportunity for publishers. Read →

5 Social Media Lessons I Learned In the Garden

PR Newswire's VP of Social Media Sarah Skerik spent seven back-breaking hours in the garden, repairing damage caused by some over-enthusiastic mowing. All of her budding flowers - and most of their leaves - were gone. Throughout this ordeal, she began thinking about the similarities between garden upkeep and social media. For example, "don't use a lawnmower when a hand trimmer would do." Read →

Prepare To Activate Your Brand!

Tom Stein, President and Chief Creative Officer of Stein + Partners, discusses the process and methodology of brand activation. Activation is driven by a set of tenets that are core to business outcomes and it has quickly become a necessity to technology companies. He invites us to join him in an exercise to: name the BtoB technology brands you consider "activated" - in other words, brands that are "firing on all cylinders." Read →

Slideshow: 5 Social Networks To Achieve 10 Business Tasks

Thinking about using Facebook and other social networks to boost business? It's not enough to post everything on every platform. In fact, such a strategy could backfire! It's best to examine what each platform does best and align your organization's needs accordingly. Read →

Where Does Your Brand Story Fall In The Storytelling Matrix?

Want to gauge where your brand is? As you watch the video and listen to the examples, think about where your specific brand stories may fall - and begin to look for gaps. For example, your customer success stories or case studies may be too linear - that is, you don't offer a way for the reader to interact. Watch to learn what you can do to make it more interactive! Read →

CIO Profile: David Rowe Of Echo Global Logistics

David Rowe, CTO of Echo Global Logistics, shares how he measures IT effectiveness. "At a high level, I look at metrics such as user satisfaction, sales wins over our competition, the cost of IT as a percentage of gross profit, and service-level agreements. At a detailed level, we have tools, dashboards, and reports that let us measure just about everything: services and database performance, application response times, transactional volumes, and much more." Read →

Online Marketing Summit 2012 | Oct 22-25 | Santa Clara, CA

Tech marketers attend OMS 2012 to gather the insights and strategies you need to make the right online marketing choices and deliver the most value for your business. OMS Santa Clara offers four days of inspiration, connections and practical learning. CreateYourNextCustomer.com readers can register and enter code CYNC25 to receive a 25% discount on conference passes or a Free Expo Pass. Register Now→

2012 Social Media At Work Survey

Social media plays a major role in many of our personal lives, but how does it fit into our professional lives? Share how social media has had an impact on your business, marketing strategies and campaigns through this brief survey from UBM TechWeb. For your participation, you'll be entered to win an Apple iPad. Start Survey→