A Special Software Development Monthly Section in InformationWeek Magazine
Developers: The Heartbeat of Every Organization
The role of the application and software developer has reached a new pinnacle of importance in today’s market, as software applications and web development are very literally defining the business process of today’s organizations. The stereotypes of yesterday regarding the developer as a rogue contributor must be redefined around the vital importance that these teams play – be them internal development teams, outsourced groups locally or overseas, or freelanced players that are doing ‘project work’ for a business.
Dr. Dobbs Report — Delivering In-Depth Perspective and Analysis Today’s Developers Need 
Dr. Dobb’s Report represents a symbolic acknowledgement of what is happening in the market today—by combining the depth of development knowledge from Dr. Dobb‘s with the striking business technology content of InformationWeek, we’ve created an editorial product that enables the “Developer to IT, and IT to Developer” discussion to take place.
Led by Dr. Dobb’s Editor-in-Chief Jon Erickson, Dr. Dobb’s Report focuses on the tools, technologies, products and services transforming the software development marketplace. Dr. Dobb’s Report highlights the most business-critical perspective and strategies to help the readers of InformationWeek Magazine define and frame software development objectives.
Dr. Dobbs Report —Powerful Technology Decision-Makers With Development Responsibility
Dr. Dobb’s Report appears monthly within the pages of InformationWeek Magazine, the largest, most respected magazine in the business technology market. InformationWeek Magazines provides technology marketers with reach to 440,000 qualified IT decision-makers, including 208,000+ professionals with application and web development job functions with annual technology spending responsibility of $38 million1.
Dr. Dobb’s Report provides marketers of software development tools unprecedented reach to the industry’s largest qualified circulation of authoritative application and software development managers—as well as InformationWeek Magazine’s circulation of business technology executives that must think through how their development teams, internal or outsourced, are choosing platforms and how they will integrate with existing systems and infrastructures running operations, web presence, supply chains, social networks and more.
Total Circulation
- 440,000 Qualified IT Decision-Makers
- 100% Qualified Management
- 100% Reach to Fortune 1000
- Average Annual IT Spending Per Subscriber: $47.9 Million
- BPA Qualifier: 100% of subscriber base is personally involved in specifying, recommending, approving, supervising, purchasing or influencing the purchase of IT products and/or services
Unduplicated Reach To Developers
- Professionals with Job Function: Web Development/Web Management and Applications Development/Programming: 208,348
- Average Annual IT Spending Per Developer Subscriber: $38 million
