Reach Business Technology Buyers When And How They Choose To Engage With InformationWeek Editorial Products
Bi-pass the email box and deliver your message directly to prospects through RSS!
Sponsorship in an editorial rich environment
InformationWeek RSS advertising reaches 100% permission based subscribers in an uncluttered, information rich environment. This audience has gravitated to RSS to simplify, customize and collate information for easy access.
Reach an Involved Active Audience
Over 30% of our audience is using RSS at least once a week and the average number of feeds is 14. As integration with browsers and tool bars become more prominent, this number will continue to grow. On average, InformationWeek’s RSS subscribers click through to 6 articles a month on informationweek.com
InformationWeek RSS advertising is delivered in conjunction with Pheedo for content customization, RSS reader selection and advertising delivery. Ads are presented right next to the selected content in both HTML and text format. Ad units are only served 25% of time to drive high engagement levels with advertisers.
This is a special edition with extended shelf-life that subscribers turn to throughout the year, making your message a constant reminder of your technology product’s strengths.
