Targeted, Interactive Marketing Tool
Introducing the Contextual Widget – an interactive and viral content module that you can pass along to your customers and prospects to post on their websites, blogs and social networks.
Our brands provide technology marketers with the unique opportunity to put their company’s marketing assets in front of business technology decision-makers while aligning with our award-winning editorial content.
The Power Of A Contextual Widget
- Contextual Alignment – Widget pulls related content from across our sites based on topic selected
- Authoritative Viral Channel – Your marketing assets picked up and posted on blogs and social network while being aligned with our editorial content
- Reporting – Views, unique visitors, total viral distribution (installs) and registrant contact information
Contextual Widget Example
- A - Content Box: Includes the headline with a topic identified and ‘Brought to you by’ with sponsor name. The content box also contains topical articles from across our sites.
- B - Video: Two video options: display a graphic that will link off to a video hosted elsewhere or the video can play inside the frame
- C - Sponsors-provided Assets: Links and details on up to five (5) assets. Sponsor logo or message at the top and bottom of frame.
- D - Join Up: A form that will allow viewers to sign up for a sponsor provided prize/gift/giveaway.
- Get & Share: The viral element — built-in tools allow users to pass widget along through two dozen top web networks as well as post on their own websites, blogs, and social networks
