In-Depth, Customized Webpage Presents Your Content In Context while Activating and Engaging Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right content to the proper target audiences in the context they most prefer. Enter Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand.
Content In Context Increases Performance
We’ll build a customized webpage based on your marketing objectives. Every Briefing Center features a rich collection of content that may include our relevant editorial, custom columns or stories, interactive tools, as well as sponsor-supplied marketing materials. Audience engagement functionality and tools on the site guarantee results for sponsors:
- Rotating Menu – Highlights vendor content, research & valuable information
- Ask The Expert – Drives user interaction
- Social Media Tools – Quick access to bookmark, share with colleague, Facebook, del.icio.us, Google, Yahoo and more
Tap Into Our High Demographic Buying Audience
Leverage our audience of 9.63 million powerful technology decision-makers*. We’ll drive traffic to your Briefing Center through contextual promotions across our trusted brands.
We’ll partner with you to define appropriate themes, produce and host your Briefing Center and launch a direct response campaign promoting your webpage across the appropriate network of technology sites for maximum results.
* based on monthly connections across our brands
