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	<title>Create Your Next Customer &#187; IT Industry Research</title>
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	<link>http://createyournextcustomer.techweb.com</link>
	<description>Technology Marketing Insights and Solutions</description>
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		<title>2013 IT Spending Priorities Survey</title>
		<link>http://createyournextcustomer.techweb.com/2013/05/16/2013-it-spending-priorities-survey/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/05/16/2013-it-spending-priorities-survey/#comments</comments>
		<pubDate>Thu, 16 May 2013 09:27:28 +0000</pubDate>
		<dc:creator>Winnie Ng Schuchman</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[informationweek reports]]></category>
		<category><![CDATA[it spending]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=18917</guid>
		<description><![CDATA[We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey.  From our findings, we've been able to gauge IT project priorities in the enterprise, and give tech marketers an idea of their prospects and customers’ mindset for the rest of the year. ]]></description>
				<content:encoded><![CDATA[<p>It’s that time again …</p>
<p>InformationWeek gauges IT project priorities in the enterprise, and gives tech marketers an idea of their prospects and customers’ mindset for the rest of the year. This year’s study shows that technology professionals want to deliver business value, but have a hard time breaking out of the vicious circle of underfunding and playing catch-up. The good news is that more than 39% of survey respondents are reporting an IT budget increase for this year, and say the increase will be between 10% and 14%.</p>
<p>We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey. All participants are involved with setting, managing, or have a working knowledge of at least some part of their organizations’ IT budgets. Our new report includes insight and data on:</p>
<ul>
<li>2013 IT Budget</li>
<li>2013 Business Technology Priorities</li>
<li>Centralized vs. Business Unit Technology Spending</li>
<li>Scrutiny of IT Project Spending</li>
<li>2013 IT Initiatives</li>
<li>Top IT Projects for 2013</li>
</ul>
<p>Download the full report today and see where your technologies fall on the priority and spending list.</p>
<p class="shortcode-download"><a class="link download download-pdf gated-download gated-download-not-logged-in" href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/05/16/2013-it-spending-priorities-survey/"
			target="_self">2013 IT Spending Priorities Report</a><br/>pdf | 3.08 MB<br/>Please <a href="http://createyournextcustomer.techweb.com/u/log-in/?redirect=http://createyournextcustomer.techweb.com/2013/05/16/2013-it-spending-priorities-survey/">log in</a> or <a href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/05/16/2013-it-spending-priorities-survey/">register</a>
										to download this file.</p>
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		<title>Research: State of 2013 Backup Technologies</title>
		<link>http://createyournextcustomer.techweb.com/2013/04/22/research-state-of-2013-backup-technologies/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/04/22/research-state-of-2013-backup-technologies/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 15:47:54 +0000</pubDate>
		<dc:creator>Winnie Ng Schuchman</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Tech Marketing Smarts Blog]]></category>
		<category><![CDATA[backup technologies]]></category>
		<category><![CDATA[IT research]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=18651</guid>
		<description><![CDATA[Think backups are boring?

Not if you're marketing backup technologies, and certainly not according to 500+ respondents in InformationWeek's latest Backup Technologies research survey.  60% use two, three or even more different backup applications, and the percentage of encrypting all media has jumped 15 points since 2011.]]></description>
				<content:encoded><![CDATA[<p>Think backups are boring?</p>
<p>Not if you&#8217;re marketing backup technologies, and certainly not according to 500+ respondents in InformationWeek&#8217;s latest Backup Technologies research survey.  60% use two, three or even more different backup applications, and the percentage of encrypting all media has jumped 15 points since 2011.</p>
<p>As data protection technology advances from simply backing up to tape to more sophisticated technologies, enterprises can reduce the time and effort required to back up<br />
their servers while significantly improving their recovery processes, and therefore user satisfaction. That said, it looks like IT pros are scrambling to keep up with fast-evolving production IT architectures and security and business demands.  Can your products and services help them? Let&#8217;s hope so: only 27% are extremely confident in their ability to get the business up and running again in a reasonable timeframe after a major disaster that takes out the main data center.</p>
<p>In this report, we explore the state of data backups today and interest in emerging technologies.  Research charts include:</p>
<ul>
<li><span style="line-height: 13px;">How satisfied are IT pros with their current backup system<br />
</span></li>
<li>Current and future uses of backup technologies</li>
<li>Confidence in recovery capabilities</li>
<li>Data protection challenges</li>
<li>Virtual server backup methods</li>
</ul>
<p>Download the full report today and get vital information that can help you best market your backup technologies.</p>
<p class="shortcode-download"><a class="link download download-pdf gated-download gated-download-not-logged-in" href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/04/22/research-state-of-2013-backup-technologies/"
			target="_self">2013 State of Backup Technologies</a><br/>pdf | 3.04 MB<br/>Please <a href="http://createyournextcustomer.techweb.com/u/log-in/?redirect=http://createyournextcustomer.techweb.com/2013/04/22/research-state-of-2013-backup-technologies/">log in</a> or <a href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/04/22/research-state-of-2013-backup-technologies/">register</a>
										to download this file.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Research: 2013 IT Healthcare Priorities</title>
		<link>http://createyournextcustomer.techweb.com/2013/04/11/research-2013-it-healthcare-priorities/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/04/11/research-2013-it-healthcare-priorities/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 20:35:44 +0000</pubDate>
		<dc:creator>Winnie Ng Schuchman</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[healthcare IT]]></category>
		<category><![CDATA[priorities]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=18435</guid>
		<description><![CDATA[When it comes to Healthcare IT, innovation is competing with regulation.  

Healthcare IT priorities have remained remarkably consistent year over year among respondents to our InformationWeek 2013 Healthcare IT Priorities Survey, even as we see rapid change in the industry overall. Peers in other sectors are moving ahead with new technologies and innovations that could help drive the transformational improvements in efficiency, outcomes and cost savings that the healthcare industry so desperately needs. ]]></description>
				<content:encoded><![CDATA[<p>When it comes to Healthcare IT, innovation is competing with regulation.  </p>
<p>Healthcare IT priorities have remained remarkably consistent year over year among respondents to our InformationWeek 2013 Healthcare IT Priorities Survey, even as we see rapid change in the industry overall. Peers in other sectors are moving ahead with new technologies and innovations that could help drive the transformational improvements in efficiency, outcomes and cost savings that the healthcare industry so desperately needs.  </p>
<p>In a more positive light, it’s often during times of stress and chaos that the most far-reaching change is possible, at least for those who can keep their heads above water.  Among the hundreds of respondents to our InformationWeek 2013 Healthcare IT Priorities Survey: </p>
<ul>
<li>Meeting requirements barely inched out managing digital patient data as the top priority</li>
<li>More than half,  56%, have completed their EMR or EHR deployments</li>
<li>74%are using or planning to use a health information exchange</li>
<li>56% of respondents say the doctors in their organization interact with patients via Web portals</li>
</ul>
<p>Tech marketers targeting Healthcare: what can you do to help healthcare providers advance technologically and keep up with the pace of change?</p>
<p>Well, the first step is to make sure you have a firm handle on what their priorities are; and where their mindset is. <a href="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/04/planned-healthcare-IT-projects-2013.png"><img class="alignright size-medium wp-image-18450" alt="planned healthcare IT projects 2013" src="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/04/planned-healthcare-IT-projects-2013-300x208.png" width="300" height="208" /></a></p>
<p>Download our 2013 IT Healthcare Priorities report today.  Data includes:</p>
<ul>
<li>Planned IT Project Plans</li>
<li>Big Data Vendors Currently Using</li>
<li>EMR and EHR Evaluation Criteria</li>
<li>Approaches Taken to Implement EMR or EHR</li>
<li>Annual IT Budget on EMR or EHR Systems Projects in 2013</li>
</ul>
<p>&nbsp;</p>
<div>
<p class="shortcode-download"><a class="link download download-pdf gated-download gated-download-not-logged-in" href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/04/11/research-2013-it-healthcare-priorities/"
			target="_self">2013 Healthcare IT Priorities Research</a><br/>pdf | 1.74 MB<br/>Please <a href="http://createyournextcustomer.techweb.com/u/log-in/?redirect=http://createyournextcustomer.techweb.com/2013/04/11/research-2013-it-healthcare-priorities/">log in</a> or <a href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/04/11/research-2013-it-healthcare-priorities/">register</a>
										to download this file.</p>
</div>
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		<title>Most Important Storage Technologies &amp; Features</title>
		<link>http://createyournextcustomer.techweb.com/2013/04/03/most-important-storage-technologies-features/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/04/03/most-important-storage-technologies-features/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 23:18:44 +0000</pubDate>
		<dc:creator>Hilary Jansen</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[Tech Marketing Smarts Blog]]></category>
		<category><![CDATA[chart of the week]]></category>
		<category><![CDATA[storage]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=18160</guid>
		<description><![CDATA[In this week’s chart, we learn which storage technologies and features are most important to business technology professionals in 2013. The year-to-year consistency of this chart is valuable to compare what IT practitioners need and/or want with what the industry is trying to sell and promote. ]]></description>
				<content:encoded><![CDATA[<p><strong>SUMMARY:</strong> In this week’s chart, from InformationWeek’s 2013 <a href="http://createyournextcustomer.techweb.com/2013/02/25/it-buyers-on-storage-technologies-and-features-considered-when-making-purchase-decisions/" target="_blank">State of Storage Survey</a>, we learn which storage technologies and features are most important to business technology professionals in 2013.</p>
<p>It’s worth noting that the top three features all relate to data protection (replication, encryption, snapshots) and then move down to reduction (deduplication, compression, thin provisioning). The priority of protective technologies and features has remained consistent since last year, however storage-based snapshots show an 11% jump this year.</p>
<p>The year-to-year consistency of this chart is valuable to compare what IT practitioners need and/or want with what the industry continues to sell and promote. The hottest topics in the storage business over a given year don&#8217;t necessarily match with what IT decision makers are seeking and will therefore stay low on priority lists.</p>
<p><em><strong>Q: Which of the following storage technologies and features do you consider very important when making storage purchase decisions?</strong> </em></p>
<p><a href="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/04/chartofweek.png"><img class="size-full wp-image-18163 alignleft" alt="chartofweek" src="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/04/chartofweek.png" width="498" height="927" /></a></p>
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		<title>Developers Spending More Time Developing Mobile And Cloud Apps</title>
		<link>http://createyournextcustomer.techweb.com/2013/03/20/developers-spending-more-time-developing-mobile-and-cloud-apps/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/03/20/developers-spending-more-time-developing-mobile-and-cloud-apps/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 20:42:52 +0000</pubDate>
		<dc:creator>Monique Luttrell</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cloud apps]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[dr. dobb's]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[open source]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=17955</guid>
		<description><![CDATA[More than 30 percent of developers are spending more time developing mobile and cloud-based applications, according to data from a new joint study from Dr. Dobb's and Forrester Research. The Global Developer Technographics® Survey, Q3 2012 analyzes results from a survey of more than 500 platform-agnostic, programming-language-independent developers from Dr. Dobb's audience base that collectively represent the full software development community.]]></description>
				<content:encoded><![CDATA[<h2>Joint Survey Conducted By Dr. Dobb&#8217;s And Forrester Research Finds Application Platforms Are In Transition</h2>
<p>Mar 19, 2013</p>
<p>More than 30 percent of developers are spending more time developing mobile and cloud-based applications, according to data from a new joint study from <a href="http://drdobbs.com/" target="_blank">Dr. Dobb&#8217;s</a> and <a href="http://www.forrester.com/" target="_blank">Forrester Research</a>. The <b>Global Developer Technographics® Survey, Q3 2012</b> analyzes results from a survey of more than 500 platform-agnostic, programming-language-independent developers from Dr. Dobb&#8217;s audience base that collectively represent the full software development community. Respondents were queried about the types of applications they are writing and how they are writing them and about the state of application development.</p>
<p>The survey turned up trends that could have major implications:</p>
<ul type="disc">
<li><b>35% of developers surveyed are spending more time developing mobile and cloud-based apps. </b>This growing number shows that mobile and cloud are rapidly getting traction in all businesses and that developers are increasingly being asked to adapt their software to new client front ends and cloud back ends. This trend demonstrates how much IT will change in the future &#8212; with both ends of its processing pipeline shifting to new platforms &#8212; and how organizations&#8217; reliance on developers will only increase.</li>
<li><b>84% of developers use open source software (OSS) products. </b>The greatest adoption rate was in infrastructure, such as operating systems (56%), web servers (52%), and relational databases (47%). Development tools were the next largest categories, with IDEs (41%), SCM (33%), and build tools (22%) being the most popular categories. Surprisingly, open-source NoSQL databases (such as Apache Hadoop and MongoDB) were used by 13% of developers, suggesting that the NoSQL phenomenon is real and not just hype. With nearly one in seven developers currently using NoSQL, it&#8217;s likely to become a standard part of enterprise software development going forward.</li>
<li><b>75% of developers program outside of their work responsibilities. </b>This not only proves that programmers have a genuine love for programming, but indicates that their motivation for programming on their own time is to explore new technologies. Developers must continually learn about cutting-edge technologies and the new ways to use existing products because the rate of change in their industry continues at a rapid pace.</li>
</ul>
<p>&#8220;This survey shows the great passion Dr. Dobb&#8217;s readers bring to their trade, and their great enjoyment in exploring new tools and technologies both at work and on their personal projects,&#8221; said Andrew Binstock, Editor in Chief of Dr. Dobb&#8217;s.</p>
<p>&#8220;We&#8217;re at an industry inflection point as developers move to modern application architectures that include mobile and tablet front ends, public cloud infrastructure, and connect to big data frameworks for predictive analysis. Modern applications allow businesses to move fast, make better decisions in real time, and stay three steps ahead of their competitors,&#8221; said Forrester Vice President and Principal Analyst Jeffrey Hammond. &#8220;The developers who build modern applications are the life blood of the companies they work for and they represent a new generation of practice. They use more and different programming languages, adopt open source because of its fit with elastic infrastructure, and they&#8217;re taking control of their careers and the technologies they want to work with. It&#8217;s a great time to be a developer.&#8221;</p>
<p><a href="mailto:iwkmarketing@ubm.com?subject=Dr. Dobb's Global Developer Technographics Survey">Please contact us</a> for more information or to schedule a meeting to review how the results impact developer marketing.</p>
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		<title>Outlook 2013: Top IT Projects</title>
		<link>http://createyournextcustomer.techweb.com/2013/02/27/outlook-2013-top-it-projects/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/02/27/outlook-2013-top-it-projects/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 17:34:04 +0000</pubDate>
		<dc:creator>Winnie Ng Schuchman</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[Tech Marketing Smarts Blog]]></category>
		<category><![CDATA[IT projects 2013]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=17661</guid>
		<description><![CDATA[In this week’s chart, we learn what the top IT projects are for 2013. 

We know that IT demand and spending are continuing to rise from the recession years. Heading into 2010, less than half of companies in our survey were seeing rising demand for IT projects. Today, 71% see rising demand for IT projects.
]]></description>
				<content:encoded><![CDATA[<p><strong>SUMMARY:</strong> In this week’s chart, we learn what the top IT projects are for 2013. </p>
<p>We know that IT demand and spending are continuing to rise from the recession years. Heading into 2010, less than half of companies in our survey were seeing rising demand for IT projects. Today, 71% see rising demand for IT projects.</p>
<p>It’s promising that InformationWeek&#8217;s 728 survey respondents say their companies are planning an average of 5.5 major IT initiatives for 2013.</p>
<p><em><strong>Q: Which of these initiatives are on your IT project list for 2013?</strong></em><br />
<a href="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/02/Outlook-2013_IT-Projects.png"><img class="size-full wp-image-17662 alignleft" title="Outlook 2013_IT Projects" src="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/02/Outlook-2013_IT-Projects.png" alt="" width="351" height="693" /></a></p>
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		<title>IT Buyers on Storage Technologies and Features Considered When Making Purchase Decisions</title>
		<link>http://createyournextcustomer.techweb.com/2013/02/25/it-buyers-on-storage-technologies-and-features-considered-when-making-purchase-decisions/</link>
		<comments>http://createyournextcustomer.techweb.com/2013/02/25/it-buyers-on-storage-technologies-and-features-considered-when-making-purchase-decisions/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 18:17:10 +0000</pubDate>
		<dc:creator>Winnie Ng Schuchman</dc:creator>
				<category><![CDATA[IT Industry Research]]></category>
		<category><![CDATA[Tech Marketing Smarts Blog]]></category>
		<category><![CDATA[research report]]></category>
		<category><![CDATA[storage]]></category>

		<guid isPermaLink="false">http://createyournextcustomer.techweb.com/?p=17596</guid>
		<description><![CDATA[Fact: 42% of IT respondents to InformationWeek’s 2013 State of Storage Survey say they manage 100 TB or more of data.  The underlying causes of storage swell are the ever increasing use of rich data and the recording of details about every digital interaction possible. As digital marketers, our need for data is like Gordon Gekko’s desire for money: unquenchable.
]]></description>
				<content:encoded><![CDATA[<p>Fact: 42%<strong> </strong>of IT respondents to InformationWeek’s 2013 State of Storage Survey say they manage 100 TB or more of data.  The underlying causes of storage swell are the ever increasing use of rich data and the recording of details about every digital interaction possible. As digital marketers, our need for data is like Gordon Gekko’s<em> </em>desire for money: unquenchable.</p>
<p>But our new 2013 State of Storage Survey isn’t about us as digital marketers – it’s about what IT and storage decision makers say and think when it comes to storage priorities, spending plans – and what features they want and don’t want when it comes to storage technologies.</p>
<p>Highlights from the study that you as marketers will find interesting:</p>
<ul>
<li>Replication, encryption, storage-based snapshots are the top three most important features that IT buyers consider when making storage decisions</li>
<li>58%<strong> </strong>of respondents say they are using or planning to use some form of storage virtualization  <a href="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/02/storage-vendors1.png"><img class="alignright size-medium wp-image-17616" title="storage vendors" src="http://createyournextcustomer.techweb.com/wordpress/wp-content/uploads/2013/02/storage-vendors1-243x300.png" alt="" width="243" height="300" /></a></li>
<li>Top 2013 planned projects include:
<ul>
<li>45%: Improved allocation of storage</li>
<li>40%: Improved capacity planning</li>
<li>40%: Reclaiming unused storage</li>
<li>37%: Monitoring storage utilization</li>
<li>34%: Implementing a disaster recovery plan</li>
<li>30%: Cloud storage or storage-as-a-service</li>
</ul>
</li>
</ul>
<p>The study also reveals:</p>
<ul>
<li>Vendors IT pros consider leaders in storage virtualization</li>
<li>Vendors currently used for Tier 1 and Tier 2 storage</li>
<li>Top storage concerns</li>
<li>Cloud storage concerns</li>
<li>Use of storage virtualization</li>
<li>Extent of storage technology use</li>
</ul>
<p>Download the full InformationWeek 2013 State of Storage Survey and find out what your customers and prospects are thinking and focused on this year.</p>
<p class="shortcode-download"><a class="link download download-pdf gated-download gated-download-not-logged-in" href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/02/25/it-buyers-on-storage-technologies-and-features-considered-when-making-purchase-decisions/"
			target="_self">2013 InformationWeek State of Storage</a><br/>pdf | 4 MB<br/>Please <a href="http://createyournextcustomer.techweb.com/u/log-in/?redirect=http://createyournextcustomer.techweb.com/2013/02/25/it-buyers-on-storage-technologies-and-features-considered-when-making-purchase-decisions/">log in</a> or <a href="http://createyournextcustomer.techweb.com/u/register/?redirect=http://createyournextcustomer.techweb.com/2013/02/25/it-buyers-on-storage-technologies-and-features-considered-when-making-purchase-decisions/">register</a>
										to download this file.</p>
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