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IT’s Reputation: What the Data Says

They say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek’s IT Perception Survey seeks to quantify how IT thinks it’s doing versus how the business really views IT’s performance in delivering services — and, more important, powering innovation. Read the full report here! Continue Reading →

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Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Research Based Insight: Optimizing Your Integrated Marketing Strategy

Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Continue Reading →

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How Electronic Engineers Consume Content Infographic Series: Webinars

Fast facts to help electronics marketers understand how electronic engineers use, find, and share webinars as part of their job. Continue Reading →

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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back. Continue Reading →

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How Electronic Engineers Consume Content Infographic Series: White Papers

Fast facts to help electronics marketers understand how electronic engineers use, find, and share white papers as part of their job. Continue Reading →

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CIOs Cede Digital Transformation Ground To CMOs

88% of executives and digital strategists indicated that their company is undergoing a formal digital transformation effort this year, according to the report. But only one quarter said they mapped out the digital customer journey and have a clear understanding of new digital touch points. Continue Reading →

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InformationWeek 2014 Cloud ROI Survey

General Electric and Airbnb take very different approaches to measuring cloud computing’s value. Their strategies, plus data from our exclusive survey, show that calculating cloud ROI is far from an exact science. Continue Reading →

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