We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey. From our findings, we’ve been able to gauge IT project priorities in the enterprise, and give tech marketers an idea of their prospects and customers’ mindset for the rest of the year. Continue Reading →
- Technology Executive Event Preferences and Dislikes
- Modern Day Technology Marketers Perform An Average of Seven Major Functions
- Top Tech Marketing Objectives: 2012 vs. 2013
- Event Formats: Most Educational
- Big Data: Where The Needs (and Jobs) Are In 2013
Will the cloud make IT obsolete? It’s a possible outcome for large organizations already adopting the cloud, and will depend upon whether IT can adjust to its changing role. Our 2013 InformationWeek State of Cloud Computing report discusses how despite the massive potential for the cloud to revolutionize IT, there are very few adopters who believe it will fundamentally change the way they do IT. Continue Reading →
Think backups are boring?
Not if you’re marketing backup technologies, and certainly not according to 500+ respondents in InformationWeek’s latest Backup Technologies research survey. 60% use two, three or even more different backup applications, and the percentage of encrypting all media has jumped 15 points since 2011. Continue Reading →
When it comes to Healthcare IT, innovation is competing with regulation.
Healthcare IT priorities have remained remarkably consistent year over year among respondents to our InformationWeek 2013 Healthcare IT Priorities Survey, even as we see rapid change in the industry overall. Peers in other sectors are moving ahead with new technologies and innovations that could help drive the transformational improvements in efficiency, outcomes and cost savings that the healthcare industry so desperately needs. Continue Reading →
In this week’s chart, we learn which storage technologies and features are most important to business technology professionals in 2013. The year-to-year consistency of this chart is valuable to compare what IT practitioners need and/or want with what the industry is trying to sell and promote. Continue Reading →
Executive events are a valuable marketing tool that can help you build relationships with new customers while deepening long-term connections with existing ones. Best practices gained from years of experience can help determine the difference between a highly successful event and one that falls short of achieving its intended results.
In this research-driven whitepaper by Events Editor in Chief Brian Gillooly, we share with you the things we’ve learned over the years, underscored by a few valuable tips that will help you drive results via high-impact customer conversations at executive events.
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More than 30 percent of developers are spending more time developing mobile and cloud-based applications, according to data from a new joint study from Dr. Dobb’s and Forrester Research. The Global Developer Technographics® Survey, Q3 2012 analyzes results from a survey of more than 500 platform-agnostic, programming-language-independent developers from Dr. Dobb’s audience base that collectively represent the full software development community. Continue Reading →