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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back. Continue Reading →

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How Electronic Engineers Consume Content Infographic Series: White Papers

Fast facts to help electronics marketers understand how electronic engineers use, find, and share white papers as part of their job. Continue Reading →

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CIOs Cede Digital Transformation Ground To CMOs

88% of executives and digital strategists indicated that their company is undergoing a formal digital transformation effort this year, according to the report. But only one quarter said they mapped out the digital customer journey and have a clear understanding of new digital touch points. Continue Reading →

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InformationWeek 2014 Cloud ROI Survey

General Electric and Airbnb take very different approaches to measuring cloud computing’s value. Their strategies, plus data from our exclusive survey, show that calculating cloud ROI is far from an exact science. Continue Reading →

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5 Best Practices For Content That Gets Results

How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they’re just researching, narrowing down their options, or are justifying a purchase decision. Continue Reading →

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Infographic: The CIO State of Mind

Earlier this year, UBM Tech surveyed 150 senior level IT executives – including CIOs, CTOs, EVPs, and VPs – to gain insight on top concerns and issues weighing on their minds. Our infographic shares some highlights from “The CIO State of Mind – How to Successfully Engage with CIOs” research. Continue Reading →

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Game Developer Salary Survey 2014

Gamasutra recently polled over 4,000 game developers worldwide, asking them the question: How much money did you make? We did this as part of the annual Game Developer Salary Survey — the most extensive survey of its kind in the game industry. Continue Reading →

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