Facebook will launch an ad campaign structure this week that it says will improve how businesses organize, optimize, and measure their ads. Facebook’s traditional advertising configuration consisted of two levels: campaigns and ads. The social network will add a third level, called ad sets. Continue Reading →
Now in its 38th year, BMA B2 Awards will honor creative excellence, and the best in strategy and style in B2B marketing. New for 2014 are extended top-tier award categories for agencies, vendors and corporate marketers.
B2 entries are due March 14, 2014. Continue Reading →
Nominations are open for the Best of Interop 2014 Awards. This award program recognizes the innovation and impact of IT products and services. Exhibitors at Interop Las Vegas are invited to submit a nomination to the Best of Interop program. Continue Reading →
Paul Miller, UBM Tech CEO, has led the company through more than $50 million of acquisition activity in the past four years, as well as its expansion into China, Japan, India, Brazil, Korea and Taiwan over the past decade. Today, he is spearheading the company’s evolution from a “traditional media company” to a “new media company.” Continue Reading →
The InformationWeek Conference is taking a sharp focus on digital business: Big Data, Marketing Automation, Cloud Computing, Mobile & Social. The initial speakers headlining this year’s executive event include Oracle’s Mark Hurd & senior IT leaders from an array of different enterprises including Coca-Cola, UPMC & Dish Network. Continue Reading →
The industry has a lot on its plate for 2014 — new compliance requirements, legacy systems decisions, workforce and skills issues, and an unsettled competitive environment are just some of the challenges with which bankers, solutions providers and other strategists must grapple in the coming months. Continue Reading →