Market Research

Virtual Event Research

Posted by Sherbrooke Balser on Tuesday, March 16th, 2010 | No Comments »

 TechMarketing_bpPart of the Tech Marketing::Best Practices Research Series

Using Virtual Events To Create Demand

Virtual events are a critical tool for IT buyers. Newly updated  research shows that IT buyers are using virtual events to gather information, network with peers and experts, and gain access to critial information in order to make smart buying choices. more…

Posted in Market Research

Participate in TechWeb’s Social Media Marketing Survey

Posted by Winnie Ng on Monday, March 15th, 2010 | No Comments »

Social media plays a major role in the personal lives for many of us. But how does it fit into our professional lives? Some say 2010 is the year social media makes a significant impact on business. We are asking for your help with a short survey from TechWeb, exploring the usage of social media in business. more…

White Paper Research

Posted by Sherbrooke Balser on Monday, March 1st, 2010 | Comments Off

TechMarketing_bpPart of the Tech Marketing::Best Practices Research Series

How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process

TechWeb brings you the latest research study, focusing on how professional IT buyers utilize white papers. With detailed analysis about what makes a white paper great, this comprehensive report includes white paper usage and actions taken among B2B audiences, and provides technology marketers with best practices to engage and activate business technology decision makers. more…

Posted in Market Research

InformationWeek Analytics – Breaking Point: 2010 State Of Enterprise Storage

Posted by Ellen Asuncion on Monday, March 1st, 2010 | No Comments »

Download the results of InformationWeek Analytics’ 2010 State of Enterprise Storage Report.

Budgets may be stagnant, but the recession has not put a damper the growth of enterprise data and related storage requirements. But infrastructures aren’t keeping pace, according to InformationWeek Analytics’ survey respondents. In this report InformationWeek Analytics analyzes the poll results and discusses top technologies that can help storage managers do more with less. more…

Posted in Market Research

InformationWeek Global CIO Monthly Chat – Security

Posted by Sherbrooke Balser on Thursday, February 18th, 2010 | No Comments »
Evaluating The Threat :: Security Market Perspective for Tech Marketers

View On-demand

InformationWeek Global CIO’s Bob Evans with editor-in-chief Rob Preston and Dark Reading editor Tim Wilson will discuss current developments and trends in data breaches and leaks, as well as the sources of these compromises. more…

Outlook 2010::Find out what companies will be spending on IT this year.

Posted by Ellen Asuncion on Monday, February 1st, 2010 | No Comments »

Download the results of InformationWeek Analytics’ Outlook 2010 survey.  Learn what 360 business
technology pros said about their plans for the year ahead.  There are some signs that IT spending will at least level off and that customer-facing and sales-supporting projects will be on the rise. more…

InformationWeek Global CIO Chat – Compliance

Posted by Sherbrooke Balser on Wednesday, January 13th, 2010 | No Comments »

Compliance and Beyond
Here’s the unhappy truth about IT budgets: they’re tending toward flat at best. The one place where IT shops have to spend – and where CFOs have to approve, is when industry and government regulations come into play.  more…

InformationWeek Global CIO Chat – Financial Services

Posted by Sherbrooke Balser on Friday, January 1st, 2010 | No Comments »

Listen to InforamtionWeek Global CIO’s Bob Evans as he chats with Financial Services experts, Greg MacSweeney and Kathy Burger, about what CIOs are up to in this especially tumultuous market.  more…

InformationWeek Global CIO Chat – Cloud Computing

Posted by Sherbrooke Balser on Wednesday, December 30th, 2009 | No Comments »

A recent InformationWeek Analytics report shows that more than 50 percent of IT respondents are either currently using or considering cloud computing – a clear indicator of corporate embracing of the cloud for the enterprise.  Bob Evans discusses the market’s hottest technology trend with Rob Preston and John Foley. more…

InformationWeek Global CIO Chat – Next Practices Research

Posted by Sherbrooke Balser on Friday, December 25th, 2009 | No Comments »

InformationWeek Global CIO’s Bob Evans gives tech marketers a preview of InformationWeek’s Global CIO Next Practices Research more…