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    White Paper Research

    Posted by Sherbrooke Balser on Monday, March 1st, 2010 | Comments Off

    TechMarketing_bpPart of the Tech Marketing::Best Practices Research Series

    How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process

    TechWeb brings you the latest research study, focusing on how professional IT buyers utilize white papers. With detailed analysis about what makes a white paper great, this comprehensive report includes white paper usage and actions taken among B2B audiences, and provides technology marketers with best practices to engage and activate business technology decision makers. more…

    Posted in Market Research

    InformationWeek Analytics – Breaking Point: 2010 State Of Enterprise Storage

    Posted by Ellen Asuncion on Monday, March 1st, 2010 | No Comments »

    Download the results of InformationWeek Analytics’ 2010 State of Enterprise Storage Report.

    Budgets may be stagnant, but the recession has not put a damper the growth of enterprise data and related storage requirements. But infrastructures aren’t keeping pace, according to InformationWeek Analytics’ survey respondents. In this report InformationWeek Analytics analyzes the poll results and discusses top technologies that can help storage managers do more with less. more…

    Posted in Market Research

    InformationWeek Global CIO Monthly Chat – Security

    Posted by Sherbrooke Balser on Thursday, February 18th, 2010 | No Comments »
    Evaluating The Threat :: Security Market Perspective for Tech Marketers

    View On-demand

    InformationWeek Global CIO’s Bob Evans with editor-in-chief Rob Preston and Dark Reading editor Tim Wilson will discuss current developments and trends in data breaches and leaks, as well as the sources of these compromises. more…

    Posted in InformationWeek Global CIO Monthly Chats

    Outlook 2010::Find out what companies will be spending on IT this year.

    Posted by Ellen Asuncion on Monday, February 1st, 2010 | No Comments »

    Download the results of InformationWeek Analytics’ Outlook 2010 survey.  Learn what 360 business
    technology pros said about their plans for the year ahead.  There are some signs that IT spending will at least level off and that customer-facing and sales-supporting projects will be on the rise. more…

    Posted in Market Research, News, Tech Marketing Smarts Blog

    InformationWeek Global CIO Chat – Compliance

    Posted by Sherbrooke Balser on Wednesday, January 13th, 2010 | No Comments »

    Compliance and Beyond
    Here’s the unhappy truth about IT budgets: they’re tending toward flat at best. The one place where IT shops have to spend – and where CFOs have to approve, is when industry and government regulations come into play.  more…

    Posted in InformationWeek Global CIO Monthly Chats

    InformationWeek Global CIO Chat – Financial Services

    Posted by Sherbrooke Balser on Friday, January 1st, 2010 | No Comments »

    Listen to InforamtionWeek Global CIO’s Bob Evans as he chats with Financial Services experts, Greg MacSweeney and Kathy Burger, about what CIOs are up to in this especially tumultuous market.  more…

    Posted in InformationWeek Global CIO Monthly Chats

    InformationWeek Global CIO Chat – Cloud Computing

    Posted by Sherbrooke Balser on Wednesday, December 30th, 2009 | No Comments »

    A recent InformationWeek Analytics report shows that more than 50 percent of IT respondents are either currently using or considering cloud computing – a clear indicator of corporate embracing of the cloud for the enterprise.  Bob Evans discusses the market’s hottest technology trend with Rob Preston and John Foley. more…

    Posted in InformationWeek Global CIO Monthly Chats

    InformationWeek Global CIO Chat – Next Practices Research

    Posted by Sherbrooke Balser on Friday, December 25th, 2009 | No Comments »

    InformationWeek Global CIO’s Bob Evans gives tech marketers a preview of InformationWeek’s Global CIO Next Practices Research more…

    Posted in InformationWeek Global CIO Monthly Chats

    Live Event Research

    Posted by Sherbrooke Balser on Thursday, December 10th, 2009 | No Comments »

    Part of the Tech Marketing::Best Practices Research Series

    Using Face to Face Events To Build Deep Relationships With Business Technology Buyers

    TechWeb’s newest tech marketing research focuses on the value of face to face events.  more…

    Posted in Market Research

    Video Research

    Posted by Sherbrooke Balser on Thursday, June 18th, 2009 | No Comments »

    TechMarketing_bpPart of the Tech Marketing::Best Practices Research Series

    How to Maximize the Use of Video Programming in Your B2B Marketing and Sales Process – Bringing Your Ideas, Content and Company to Life

    TechWeb has just completed research that shows videos are one of the best formats technology marketers can use to educate their customers, even outpacing blogging and social networking.

    • 72% percent of U.S. Web users watch clips online, and use among professional IT buyers is even higher:
    • 82% watch work-related videos

    The ability to show and tell sets video apart from any other delivery vehicle available today. more…

    Posted in Market Research
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