Create Your Next Customer

Bob Evans, InformationWeek Global CIO

Compliance and Beyond

 Join Bob Evans and Art Wittmann on Wednesday, January 20, for our first chat of 2010!

Date:  Wed, Jan 20, 2010 
Time:  01:00 PM EST
Register Now

Here’s the unhappy truth about IT budgets: they’re tending toward flat at best. The one place where IT shops have to spend – and where CFOs have to approve, is when industry and government regulations come into play.  more…

Part of the Tech Marketing::Best Practices Research Series

Using Face to Face Events To Build Deep Relationships With Business Technology Buyers

TechWeb’s newest tech marketing research focuses on the value of face to face events.  more…

Part of the Tech Marketing::Best Practices Research Series

How to Maximize the Use of Video Programming in Your B2B Marketing and Sales Process – Bringing Your Ideas, Content and Company to Life

TechWeb has just completed research that shows videos are one of the best formats technology marketers can use to educate their customers, even outpacing blogging and social networking.

• 72% percent of U.S. Web users watch clips online, and use among professional IT buyers is even higher:
• 82% watch work-related videos

The ability to show and tell sets video apart from any other delivery vehicle available today. more…

Part of the Tech Marketing::Best Practices Research Series

How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process

TechWeb brings you the latest research study, focusing on how professional IT buyers utilize white papers. With detailed analysis about what makes a white paper great, this comprehensive report includes white paper usage and actions taken among B2B audiences, and provides technology marketers with best practices to engage and activate business technology decision makers. more…

Part of the Tech Marketing::Research Best Practice Series

In today’s economy, it’s crucial for marketers to re-think their go-to-market strategy and message to become more relevant to today’s professional business technology buyers. Professional buyers are re-centralizing IT operations and purchasing as their companies grapple with a turbulent economic environment, causing a re-prioritization of technology investments. more…

Winter 2009 :: @Plan delivers a comprehensive profiling of ad-supported web sites, revealing everything about the U.S. online population from basic and niche demographics to in-depth lifestyle and preference data. more…

Part of the Tech Marketing::Best Practices Research Series

Using Social Media Platforms To Engage with Professional Business Technology Buyers

Social networking, in the age of the Internet, takes on many formats from instant messaging, “bookmarks” and “forwarding to a friend” to participating in online communities, user groups/forums and social networking sites. IT buyers want peer advice on difficult technology questions – and social media is becoming more of a viable solution. However, not all social media is created equal; some are better at others depending on the task at hand. more…

 Part of the Tech Marketing::Best Practices Research Series

Using Virtual Event Platforms To Create Demand

Virtual events have burst onto the scene as an important tool for IT buyers. New research shows that IT buyers are using virtual events to gather information in order to make smart buying choices. more…

Understanding Emerging Media Usage, Consumption and Marketing Best Practices

Check out our latest research study focused on key user trends in emerging media. This comprehensive report includes in-depth data on usage and consumption among business technology audiences and provides marketers with best practices for leveraging blogs, video, rss and social networks to engage and activate business technology decision makers. more…