Angela Lee-Moll
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December 21, 2012 | No Comments UBM Tech CMO Scott Vaughan caught up with David Gee, CMO of Infoblox, to get his marketing insights into how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). Continue Reading →
Scott Vaughan
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November 15, 2012 | 1 Comment As Vice President of Marketing for ProfitBricks, an upstart global cloud infrastructure provider, William Toll drives the marketing strategy and implementation for this German-based company bringing a new approach to virtualized data centers. We had a chance to experience their U.S. launch first hand, and wanted to share the learnings with other tech marketers. Continue Reading →
Scott Vaughan
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October 1, 2012 | 1 Comment C. Edward Brice serves as Senior Vice President of Worldwide Marketing at Lumension. In this role, Brice is responsible for leading the company’s strategic global marketing efforts. We discovered quickly that Ed and the Lumension team had lots to share on digital and content-driven marketing, mastering the buying cycle and how to compete with the behemoth tech providers. Continue Reading →
Angela Lee-Moll
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August 22, 2012 | No Comments Steve Daheb is Chief Marketing Officer and Senior Vice President at Blue Coat. CreateYourNextCustomer.com sat down with Steve to get his approach to integrated marketing, insights into competing with the “big dogs” and why the voice of the customer is part of the company’s DNA. View the three-part video interview. Continue Reading →
Scott Vaughan
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August 21, 2012 | No Comments Suaad Sait is the Chief Marketing Officer at Rackspace Hosting, and the first CMO to join the Cloud Hosting and Services company in its 14-year history. Having joined Rackspace in January 2012, Suaad and his team have been on a rapid mission to apply marketing innovations using small, push-the-envelope bets for big business and customer gains. Continue Reading →
Scott Vaughan
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August 15, 2012 | 1 Comment Justin Baker is the Director of Marketing at ExtraHop Networks where he oversees a close-knit team of marketing professionals and a number of marketing-related agencies and vendors. He shares his secrets to great brand building and the importance of face-to-face events with tech buyers. Continue Reading →
Angela Lee-Moll
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May 2, 2012 | No Comments Join UBM TechWeb CMO Scott Vaughan on Friday, May 4th at 11am PDT where he will will be discussing the media industry’s radical transformation- how people consume media today, how media companies are dealing with all the new tools and content delivery platforms out there, and basically what others can learn from UBM TechWeb in a Webinar that you should tune into. Register now.
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