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5 Keys to Launching Custom Events

Create’s Robyn Duda, vice president of events, recently chatted with Expo Daily about the things she has learned while building out a custom events unit. In 2013, UBM Tech reorganized its marketing services unit into what is now called Create. In this interview Duda shares five of the key things she has learned from building out a team dedicated to custom events. Continue Reading →

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Marketer Spotlight: Rishi Dave, Dell

Rishi Dave is Dell’s Executive Director of Digital Marketing. He spoke with CreateYourNextCustomer.com about some of the groundbreaking properties he’s launched and shares how marketers can overcome the challenges posed by social media. Continue Reading →

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Marketing Chat: David Gee, CMO Infoblox

UBM Tech CMO Scott Vaughan caught up with David Gee, CMO of Infoblox, to get his marketing insights into how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). Continue Reading →

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Marketer Spotlight: William Toll, VP Of Marketing, ProfitBricks

As Vice President of Marketing for ProfitBricks, an upstart global cloud infrastructure provider, William Toll drives the marketing strategy and implementation for this German-based company bringing a new approach to virtualized data centers. We had a chance to experience their U.S. launch first hand, and wanted to share the learnings with other tech marketers. Continue Reading →

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Marketer Spotlight: C. Edward Brice, SVP Of Worldwide Marketing, Lumension

C. Edward Brice serves as Senior Vice President of Worldwide Marketing at Lumension. In this role, Brice is responsible for leading the company’s strategic global marketing efforts. We discovered quickly that Ed and the Lumension team had lots to share on digital and content-driven marketing, mastering the buying cycle and how to compete with the behemoth tech providers. Continue Reading →

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CMO Spotlight: Steve Daheb at Blue Coat

Steve Daheb is Chief Marketing Officer and Senior Vice President at Blue Coat. CreateYourNextCustomer.com sat down with Steve to get his approach to integrated marketing, insights into competing with the “big dogs” and why the voice of the customer is part of the company’s DNA. View the three-part video interview. Continue Reading →

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CMO Spotlight: Suaad Sait at Rackspace Hosting

Suaad Sait is the Chief Marketing Officer at Rackspace Hosting, and the first CMO to join the Cloud Hosting and Services company in its 14-year history. Having joined Rackspace in January 2012, Suaad and his team have been on a rapid mission to apply marketing innovations using small, push-the-envelope bets for big business and customer gains. Continue Reading →

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