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Research: 2014 Healthcare IT Priorities

Government mandates and programs are top of mind for the 322 IT pros in our 2014 Healthcare IT Priorities Survey. Meeting Meaningful Use Stage 2 criteria, implementing ICD-10, and working to qualify as an accountable care organization doesn’t leave much time for IT organizations to help healthcare providers optimize the new technology put in place in the last few years. Continue Reading →

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5 Keys to Launching Custom Events

Create’s Robyn Duda, vice president of events, recently chatted with Expo Daily about the things she has learned while building out a custom events unit. In 2013, UBM Tech reorganized its marketing services unit into what is now called Create. In this interview Duda shares five of the key things she has learned from building out a team dedicated to custom events. Continue Reading →

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Marketer Spotlight: Rishi Dave, Dell

Rishi Dave is Dell’s Executive Director of Digital Marketing. He spoke with CreateYourNextCustomer.com about some of the groundbreaking properties he’s launched and shares how marketers can overcome the challenges posed by social media. Continue Reading →

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Marketing Chat: David Gee, CMO Infoblox

UBM Tech CMO Scott Vaughan caught up with David Gee, CMO of Infoblox, to get his marketing insights into how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). Continue Reading →

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Marketer Spotlight: William Toll, VP Of Marketing, ProfitBricks

As Vice President of Marketing for ProfitBricks, an upstart global cloud infrastructure provider, William Toll drives the marketing strategy and implementation for this German-based company bringing a new approach to virtualized data centers. We had a chance to experience their U.S. launch first hand, and wanted to share the learnings with other tech marketers. Continue Reading →

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Marketer Spotlight: C. Edward Brice, SVP Of Worldwide Marketing, Lumension

C. Edward Brice serves as Senior Vice President of Worldwide Marketing at Lumension. In this role, Brice is responsible for leading the company’s strategic global marketing efforts. We discovered quickly that Ed and the Lumension team had lots to share on digital and content-driven marketing, mastering the buying cycle and how to compete with the behemoth tech providers. Continue Reading →

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CMO Spotlight: Steve Daheb at Blue Coat

Steve Daheb is Chief Marketing Officer and Senior Vice President at Blue Coat. CreateYourNextCustomer.com sat down with Steve to get his approach to integrated marketing, insights into competing with the “big dogs” and why the voice of the customer is part of the company’s DNA. View the three-part video interview. Continue Reading →

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