Create Your Next Customer

InformationWeek has always taken great pride in its industry knowledge, formed through the deep relationships it maintains with its readers and our industry’s technology providers. To that end we began conducting a series of editors days in 2010, starting in February and are continuing throughout the year.

Date:  April 7, 2010
Location:  UBM TechWeb Corporate Office, NYC
Theme: Enterprise Software
Request Appointment:  FNelson@TechWeb.com

Our April InformationWeek Editors Day is focused on Enterprise Software. We’re looking to meet with companies that create software that helps run corporate business processes, manage those business processes, or analyze and manage strategic corporate data. more…

Do you tweet while sitting on the train? Do you update your Facebook status while you’re grabbing a cup of coffee?  More than likely, the answer is not only more…

Here in 2010, CIOs and other IT leaders are facing a new set of responsibilities and expectations that are dramatically different than their traditional priorities. There’s a much greater focus on business strategy, business outcomes, business processes, customer engagements, customer intimacy, revenue growth, social media, and transformation. more…

The irony of this era in marketing is that we have more tools, that connect us with our audiences in more ways than ever, yielding more data than we’ve more…

Dear Marketing/Media Director,

I can’t help but notice all of the buzz on social media in the market. I’m getting a lot of pressure from our CEO, colleagues and peers to define our social media strategy. Why haven’t you delivered this yet? more…

I have always been envious of the types of marketing and audience community that happens in the Game world.   Now, I get to be part of it or at least learn from my new colleagues. more…

At UBM TechWeb, we are in the midst of a phased rollout of a new relational database with CRM tools that help us better serve our audience in so many ways.  more…

Have you ever indulged in the Facebook game “25 Things You Don’t Know About Me”?  If not, I’d recommend giving it a try one rainy day.  It’s a fun waste of time.

Kara Trivunovic, senior director of strategic services for StrongMail Systems, decided to try it out replacing “email” for “me”. She had some good points I think I might post on my wall.  Hopefully, they’ll remind me what to do/not do the next time I’m constructing an email campaign. more…

The Society of Digital Agencies (SoDA) recently released its 2010 Digital Outlook study of a thousand execs from major brands, agencies, and other digital practitioners.  As one would expect, the study reveals that the future of digital marketing is looking good.  After all, in 2009, even as the global economy slumped, digital marketing continued to take off.  more…