Scott Vaughan
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May 15, 2013 | No Comments B2B media and marketing professionals have to rethink how we serve professionals to attract new customers and create new products and revenue streams. One of the most effective ways to make this happen is through customer modeling: using data, insights and targeted marketing techniques to unlock new opportunities. Continue Reading →
Fritz Nelson
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May 14, 2013 | No Comments It wasn’t long ago that companies such as Jive and Yammer were proclaiming the era of the social enterprise, and today we know that the social enterprise has shown its worth. The challenge now is how to wire social constructs into all business practices. Soon enough, social business will simply be business as usual. Continue Reading →
The Realtime Report
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May 13, 2013 | No Comments Much of the talk around influence marketing has focused on how to best target and engage high-ranking influencers. But new research is showing that a focus on mid-level influencers is actually far more effective when it comes to engagement and driving earned media, and at a much more efficient cost than working with “professional” A-list influencers. Continue Reading →
Beyond PR
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May 7, 2013 | No Comments There’s a lot of discussion these days about the role of content in marketing strategies, and much of it is focused on the awareness-generating and attention-acquiring benefits a stream of content can produce. However, as an organization builds out a content strategy, it’s important to create a pathway for readers that ends in conversion. Continue Reading →
IWK Social Business
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May 6, 2013 | No Comments Employees are human, which makes them unpredictable. Therefore, business leaders can leave nothing to chance about their use of social media, or your brand might suffer. There’s no “undo” button on brand damage caused by employees who don’t understand appropriate business use of social media. So what can you do? Continue Reading →
Scott Vaughan
on
May 2, 2013 | No Comments At the 2013 Business4Better Conference, Kurt Knapton, CEO of E-Rewards, and Mike Hannigan, President of Give Something Back Office Supplies, shared their personal journey to create successful businesses that have a larger social purpose. Continue Reading →
InformationWeek Blog
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May 2, 2013 | No Comments Making collaboration and community technologies speak your language is just one example of the still-untapped potential of global social business. Will I see you at the E2 Conference, June 17-19 in Boston? I hope so — I always learn a lot from those pushing the boundaries of social business, and I have stories to share [...] Continue Reading →
