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Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Continue Reading →

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Managing Social Media Risk Strategy: Technology Can Only Go So Far

Social media training, a social media risk assessment plan, a social governance policy, and a risk-aware culture — is all of this really necessary? Yes. For all the benefits social media has provided from marketing, referrals, and recruitment, the complexities and legal risks are still daunting, not to mention risks to reputation. Continue Reading →

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Infographic: The Data Center Is Poised For A Wild Ride – Don’t Be Left Behind

Our latest infographic series results from the InformationWeek 2014 State of the Enterprise Data Center Survey. The infographic assesses the current state of data centers, explores data center resource constraints, and reviews efforts to monitor, manage, and measure IT and data center systems. Continue Reading →

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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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Measuring Content Marketing ROI a Challenge for Many BtoB Marketers

Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Continue Reading →

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3 Ways to Use Data to Improve Future Campaign Results

Individual message performance, whether we’re talking about press releases, blog posts or even social media updates, can reveal important information about audience preferences and the effectiveness of a specific message. Continue Reading →

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Good News: 86% of BtoB Marketers Now Use Content Marketing

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Continue Reading →

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