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Circular Marketing

First came integrated marketing, then outbound marketing, then inbound marketing, and now circular marketing. What’s changed is the addition of metrics into the marketing plan. Continue Reading →

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PR and Marketing Are Aligning, Now What?

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing, and advertising. Two trends stand out as areas of focus and growth for communications professionals moving forward. Continue Reading →

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CDOs Replace CIOs? I’m Not Buying It

The provocateurs at IDC last week had their headline-grabber: By 2020, chief digital officers (CDOs) will “supplant” 60% of CIOs at global companies. Here’s my prediction: By 2020, chief digital officers will be yesterday’s fad, joining the ranks of chief innovation, learning, and culture officers. Continue Reading →

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How Are IT Pros Using Mobile Devices For Work-Related Content?

Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing. Continue Reading →

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Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines? Continue Reading →

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CIO Vs. CMO: Can’t We All Just Get Along?

PwC chief technologist Chris Curran discusses in InformationWeek’s video how to turn infighting between IT and marketing into a productive partnership. Continue Reading →

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Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Continue Reading →

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