Last week I attended Bizo’s B2B Funnelmentals Tour, a half-day conference that covered how to use targeted display and social advertising. It quickly became apparent that there’s a great deal more that I could do to create an effective display ad campaign – that’s where the targeting comes in. Continue Reading →
In this free webinar, The Buyer’s Journey Is A Myth, UBM Tech’s Jonathan Vlock will explain why and how your content marketing strategies should change. Learn how to use personas and content to better align marketing efforts with the realities of modern day purchasing – reserve your spot for this 30-minute webinar today! Continue Reading →
What’s the state of digital marketing in 2014? Brand awareness is back with a vengeance … or at least that’s what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.
Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year. Continue Reading →
Now in its 38th year, BMA B2 Awards will honor creative excellence, and the best in strategy and style in B2B marketing. New for 2014 are extended top-tier award categories for agencies, vendors and corporate marketers.
B2 entries are due March 14, 2014. Continue Reading →
Marketers know that slight tweaks to their web pages can deliver astonishing “lift” in the results those pages generate. Moving a button to a different spot on the page for example can increase the likelihood that page visitors click on the call to action. This is called ‘landing page optimization,’ and it’s an increasingly important field of digital marketing. What’s the connection with PR? Continue Reading →
Digital business is a work in progress — it’s only barely started at most companies. So it’s the right time to ask hard questions about IT’s role in that digital transformation, and whether IT’s doing enough to drive it. Here are eight questions to ask, along with some of the speakers who will explore them at InformationWeek Conference on March 31 and April 1 in Las Vegas. We hope you’ll join us there. Continue Reading →