InformationWeek SMB – Technology For Small & Midsize Business
Are Small and Mid-Sized Businesses Really That Different From Enterprises?
Yes! SMBs face similar challenges, but they have fewer resources and are tasked with finding solutions that are more affordable with a clear ROI. Enterprise technology solutions are expensive and too cumbersome to maintain for SMBs; consumer solutions are insufficient.
InformationWeek Closes the Gap Between SMBs and Relevant Business Technology Content
In the past, when SMB IT buyers were looking for business technology information, they would turn to general business sites that lack enthusiasm for the transformative power of technology or general tech sites that were either enterprise-or consumer-centric.
Enter InformationWeek SMB – incorporating all the assets of bMighty.com and leveraging increased integration with InformationWeek editorial to deliver even more practical, actionable technology news, information, advice, and best practices to small and midsize companies.
Primary Audience/Demographics
- 59% Technical Decision-Makers [IT/IS/Networking]
- 41% Business Decision-Makers [Corp/LOB]
- 78% IT/Corporate Management
Average Monthly Traffic
- 214,000 unique visitors
- 467,000 page views
- Average time spent: 5:43 minutes
Newsletter Subscribers
- 43,000 “InformationWeek SMB Weekly” recipients
- 24,000 “InformationWeek SMB Daily” recipients
Targeting SMB Business Technology Buyers
With a passionate focus on what SMB technology buyers need to compete, InformationWeek SMB provides practical perspective, tools and solutions specifically for small and mid-sized businesses. InformationWeek SMB advocates ways technology can drive business growth, productivity and savings, by providing decision-makers with logical technology advice that is explicitly transferable to the needs of growing companies. InformationWeek SMB connects the dots between business and technology, starting with business –then the technology.
InformationWeek SMB offers technology marketers fully integrated marketing communications programs to engage and activate SMB buyers of technology products, and services.
Sources:
- 2009 InformationWeek Business Technology Network User Study
- Omniture: Oct/Nov/Dec 2009
- Publisher’s data
