Dark Reading

DarkReading.com – Helping Security Professionals Manage The Balance Between Protection and Access
Every day, information security professionals are challenged with two critical, yet often conflicting goals: providing broad access to data to improve business operations; and protecting business data from theft or compromise. Dark Reading’s mission is to help them manage a balance between these initiatives.

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Primary Audience/Demographics

  • 77% Technical Decision-Makers [IT/IS/Networking]
  • 23% Business Decision-Makers [Corp/LOB]
  • 76% IT/Corporate Management

Source: 2010 IWBTN Audience Study

Dark Reading Filters Out The Unnecessary “Noise” That Other Security Websites Provide
Dark Reading is a security dashboard for IT professionals who don’t have the time or the luxury of combing wirefeeds, multiple bug feeds, or vendor Websites to find out what’s new or how well it works. Here, readers will get the latest on the security industry from our crack reporting team, hear directly from trusted voices and links to the best security content across the Web.

Average Monthly Traffic

  • 240,000 Unique visitors
  • 641,000 Page views
  • Time spent – 8:20 Minutes

Source: Omniture Aug/Sep/Oct 2010