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Consumer Technology In Business

The Consumerization of IT

We’ve seen countless avalanches of innovative consumer technologies, and its effect on business is palpable. Professionals bring their own technologies to work, and demand that technologies at their workplace easily align and integrate with how they use social, mobile and digital tools. In addition to this “Consumerization of IT”, technology executives are often the early adopters of innovative consumer technologies.

Consumer technology is now not only pervasive in the enterprise; it’s re-making the enterprise. The companies and leaders that embrace consumer technology concepts and products, and leverage them to grow their businesses, extend their brands and reach new customers, will win.

These now pervasive technologies put great power in the hands of two key consumer technology influencers in the enterprise:  first movers and the influencers.

First Movers are the business technology executives leading the strategy and setting standards company wide. These IT executives, ‘the few that buy for the many,’ are early adopters (CIOs are geeks too!) looking to leverage consumer technologies, and they require trustworthy insight and analysis on products and services so they can make intelligent investments.

Influencers are the tech-savvy business professionals that thrive on new cutting edge technologies, are first in line to buy the latest device or to download thenewest app and by doing so, intentionally or not, influences their organizations’s consumer tech strategy.

BYTE, Consumer Technology In Business

BYTE is dedicated to covering and analyzing disruptive, business-relevant consumer technology for professional business and technology leaders looking to meet the demanding needs of their customers.

Already a revered technology brand, BYTE  will resonate with and engage all professionals seeking to leverage the power of consumer technology in business, featuring:

  • Authoritative, trusted analysis of news, trends and technologies
  • Deep technology tear downs, how-to, reviews and tutorials
  • What’s new, why it matters and how it works

Launched in mid-July 2011, hundreds of industry professionals have since contacted us to see how they can contribute to the launch of BYTE – we’ve chosen the best and brightest of those voices.

Site Features

  • Technologists: BYTE’s top technologists give readers hard-boiled analysis and deep technology views in text, graphics, photos and videos
  • Commentary: our dedicated team of 60 plus contributors know tech like no one else – they’ll comment on daily news, key trends, products to embrace or avoid, with authority and deep experience
  • Reviews: New-oriented deep reviews of software and hardware teardowns; includes product vs. product shootouts
  • How To: BYTE’s How To will have hundreds of gorgeous and accessible galleries explaining “how to” do various things using tech at hand; ability required will range from E (easy) to A (advanced)
  • Discussions: BYTE’s community where we’ll connect readers via our discussions, contests, awards, calls for tips, and invitations to modify our logo each day
  • Tips: Short tips, tricks and workaround contributed by our staff and our readers
  • BYTE TV: Collection of regular shows, including:
    • 300 seconds, where a vendor has 5 minutes to demo a product live to tape
    • Weekly news shows (weekly BYTEcast from Leo Laportes cottage)
    • Comedy (funny take on news by Fritz Nelson)
    • Show coverage (like TechWeb’s CES coverage)
    • Video taken at industry events or with newsmakers who come by studio for one-on-ones or roundtables
  • BYTE Radio: features a collection of shows including:  BYTE Wireless Radio, BYTE Apple Radio, BYTE Gadget Radio and BYTE App Radio
  • Slide Shows: a look at a news event or tradeshow though the lens of a camera

BYTE offers marketing solutions to marketers that want to leverage the formidable force consumer technology wields across businesses worldwide, and reach both volume buyers, early adopters and big influencers.

Contact us today for more information about launch sponsorship opportunities.