Winnie Ng Schuchman

Winnie Ng Schuchman
Vice President, Marketing, Business Technology Media
About Winnie Ng Schuchman...

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Infographic: How to Get IT Professionals to Say Yes to Your Events

Our How To infographic shares some of the research that will be covered in our upcoming webinar, “Why Tech Events Fail or Succeed.” Curious to learn more? Continue Reading →

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Research: How the 2014 InformationWeek Elite 100 Gain Digital Advantage

The InformationWeek Elite 100 Executive Survey offers a unique glimpse into the strategy of 100 large, leading-edge IT organizations. This year’s survey results provides some deeper insights into exactly how and how much companies are embracing the big-picture tech trends of the day — mobile, analytics, and cloud. Continue Reading →

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InformationWeek’s Elite 100 Honors Nation’s Most Innovative Users of Business Technology

InformationWeek released its InformationWeek Elite 100 ranking of the most innovative US-based users of business technology. The rankings and research results were announced Tuesday evening during the annual InformationWeek Conference, held at the Mandalay Bay Hotel and Casino in Las Vegas. Continue Reading →

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Infographic: The State of Digital Marketing 2014

What’s the state of digital marketing in 2014? Brand awareness is back with a vengeance … or at least that’s what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year. Continue Reading →

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Call for Entries: BMA Global B2 Awards

Now in its 38th year, BMA B2 Awards will honor creative excellence, and the best in strategy and style in B2B marketing. New for 2014 are extended top-tier award categories for agencies, vendors and corporate marketers.

B2 entries are due March 14, 2014. Continue Reading →

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2014 State of Storage Survey

“If you just look at vendor financials, the enterprise storage business seems stuck in neutral. However, flat revenue numbers mask a scorching pace of technical innovation, ongoing double-digit capacity growth in enterprises, and dramatic changes in how and where businesses store data.” Our 2014 State of Storage research report can help storage marketers better understand what their customers and prospects are grappling with when it comes to storage strategies and plans this year. Continue Reading →

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CMOs Optimistic About 2014 Marketing Budgets

According to a newly released Forrester and BMA research, CMOs from b-to-b companies are feeling somewhat optimistic when it comes to marketing budgets in 2014. While 45% expect budgets to remain flat compared with 2013, one third (32%) expects budgets to increase. Continue Reading →

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