Winnie Ng Schuchman

Winnie Ng Schuchman
Vice President, Marketing, Business Technology Media
About Winnie Ng Schuchman...

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2013 IT Spending Priorities Survey

We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey. From our findings, we’ve been able to gauge IT project priorities in the enterprise, and give tech marketers an idea of their prospects and customers’ mindset for the rest of the year. Continue Reading →

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Want More Leads? Focus on Top of the Funnel Brand Marketing.

Forrester Research estimates that more than 50% of vendors are eliminated by a potential decision maker before a sales rep is contacted. To mitigate that, the historical approach may have been to hire more sales folks.

Not anymore. If tech buyers aren’t even picking up the phone or sending you an email until late into the decision making process, more sales reps isn’t the answer.
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Sales-Funnel

Exceptional Career Advice From Exceptional Executives (That Just Happen To Be Women)

“Risk is the key element around planning successful careers,” said Wal-Mart CIO Karenann Terrell. Thus began one of the most candid, practical career-advice discussions from women in the tech field and the executives responsible for developing and retaining that talent. Continue Reading →

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The Return of Digital Brand Marketing

2013 the return of digital brand marketing? Looks like it, according to the 2013 Online Advertising Performance Outlook, from the CMO Council and Nielsen.

63% of marketers said they will increase their online brand advertising budgets this year, with 20% saying those budgets will grow by 20% or more… Continue Reading →

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UBM Tech Announces Strategic Shift Toward Community-Focused Media and Events

UBM Tech, the global media business that brings together the world’s technology industry through live events and online properties, announced a strategic shift in the company’s focus toward a unique business model. UBM Tech will combine its industry leading event brands with its industry leading digital brands in a community-driven business model underpinned by deep analytics illustrating community interests and behaviors. This proven community model supports peer-to-peer learning and education, industry information and training and provides marketing solutions for the industry. Continue Reading →

Research: State of 2013 Backup Technologies

Think backups are boring?

Not if you’re marketing backup technologies, and certainly not according to 500+ respondents in InformationWeek’s latest Backup Technologies research survey. 60% use two, three or even more different backup applications, and the percentage of encrypting all media has jumped 15 points since 2011. Continue Reading →

2013 Backup Tech Survey

Research: 2013 IT Healthcare Priorities

When it comes to Healthcare IT, innovation is competing with regulation.

Healthcare IT priorities have remained remarkably consistent year over year among respondents to our InformationWeek 2013 Healthcare IT Priorities Survey, even as we see rapid change in the industry overall. Peers in other sectors are moving ahead with new technologies and innovations that could help drive the transformational improvements in efficiency, outcomes and cost savings that the healthcare industry so desperately needs. Continue Reading →

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