Winnie Ng Schuchman

Winnie Ng Schuchman
Vice President, Marketing, Business Technology Media
About Winnie Ng Schuchman...

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Measuring Content Marketing ROI a Challenge for Many BtoB Marketers

Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Continue Reading →

tracking

Good News: 86% of BtoB Marketers Now Use Content Marketing

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Continue Reading →

chartoftheweek

Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Research Based Insight: Optimizing Your Integrated Marketing Strategy

Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Continue Reading →

Executive Q A

How To: Get the Most Out of Your Trade Show Marketing Results

With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing? Continue Reading →

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Integrating Your Pre-Event, Onsite and Post-Event Strategy for Optimal Results

Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success,” surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more. Continue Reading →

office to event

Folio Interview: UBM Tech CEO Paul Miller On Its Community Strategy

Last spring, UBM Tech announced its strategic shift toward a community-focused business to develop a stronger relationship between our online and live communities, and provide our users and clients with peer-to-peer engagement opportunities.

FOLIO: wanted an update on the transformation after last week’s launch of the Wall Street & Technology community. They spoke with Paul Miller, CEO, UBM Tech, to find out how it’s going.
Continue Reading →

Wall Street and Tech

Introducing the New Wall Street & Technology Online Community

UBM Tech launches the New Wall Street & Technology – the online destination for key issues and discussions facing capital markets and investment management technology professionals.
The redesigned site provides the latest news, commentary, and discussion on the most important issues facing technology and business leaders in financial markets. Complementing its award-winning editorial coverage is perspective from more than 50 community contributors.
Continue Reading →

online community

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