Winnie Ng Schuchman

Winnie Ng Schuchman
Vice President, Marketing, Business Technology Media
About Winnie Ng Schuchman...

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Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Research Based Insight: Optimizing Your Integrated Marketing Strategy

Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Continue Reading →

Executive Q A

How To: Get the Most Out of Your Trade Show Marketing Results

With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing? Continue Reading →


Integrating Your Pre-Event, Onsite and Post-Event Strategy for Optimal Results

Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success,” surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more. Continue Reading →

office to event

Folio Interview: UBM Tech CEO Paul Miller On Its Community Strategy

Last spring, UBM Tech announced its strategic shift toward a community-focused business to develop a stronger relationship between our online and live communities, and provide our users and clients with peer-to-peer engagement opportunities.

FOLIO: wanted an update on the transformation after last week’s launch of the Wall Street & Technology community. They spoke with Paul Miller, CEO, UBM Tech, to find out how it’s going.
Continue Reading →

Wall Street and Tech

Introducing the New Wall Street & Technology Online Community

UBM Tech launches the New Wall Street & Technology – the online destination for key issues and discussions facing capital markets and investment management technology professionals.
The redesigned site provides the latest news, commentary, and discussion on the most important issues facing technology and business leaders in financial markets. Complementing its award-winning editorial coverage is perspective from more than 50 community contributors.
Continue Reading →

online community

Infographic: How to Get IT Professionals to Say Yes to Your Events

Our How To infographic shares some of the research that will be covered in our upcoming webinar, “Why Tech Events Fail or Succeed.” Curious to learn more? Continue Reading →


Research: How the 2014 InformationWeek Elite 100 Gain Digital Advantage

The InformationWeek Elite 100 Executive Survey offers a unique glimpse into the strategy of 100 large, leading-edge IT organizations. This year’s survey results provides some deeper insights into exactly how and how much companies are embracing the big-picture tech trends of the day — mobile, analytics, and cloud. Continue Reading →

IW Elite100 logo_med_CMYK

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