The Realtime Report

The Realtime Report

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“Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media

Much of the talk around influence marketing has focused on how to best target and engage high-ranking influencers. But new research is showing that a focus on mid-level influencers is actually far more effective when it comes to engagement and driving earned media, and at a much more efficient cost than working with “professional” A-list influencers. Continue Reading →

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B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1

Social media still generates less than 5% of overall traffic and leads to B2B websites, according to a new study by digital marketing software provider Optify, with Facebook as the strongest driver of traffic among the top three social media platforms studied. But Twitter is by far the strongest social media channel for B2B lead generation; fully 82% of social media leads come from Twitter, outperforming Facebook and LinkedIn by 9-to-1. Continue Reading →

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