The BrainYard is a new community site that serves business leaders who are redefining their organizations. These leaders understand that social enterprise tools and technologies are fundamentally changing how products are created, services delivered, customers won, and new opportunities identified.
One of the most common challenges organizations face when they deploy collaborative platforms and technologies involves employee adoption: Many employees don’t use the tools, or adoption quickly falls a month or so after deployment. Here are a few of the most effective ways I’ve seen organizations handle the adoption challenge in both the short- and long-term. Continue Reading →