Stephanie Stahl

Stephanie Stahl

About Stephanie Stahl...

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Content Marketing Rules the World

Content marketing strategy is both an art and a science – and, when done right, it leads IT prospects comfortably along a path that educates, warms them to your products and services, and ultimately helps compel them to purchase your solutions. In this white paper, Stephanie Stahl, UBM Tech’s Vice President of Content Marketing, discusses how to nurture your prospects by introducing them to the right content, in the right form, and at the right time. Continue Reading →

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White Papers, Video & Infographic Best Practices

Here are some best practices for making whitepapers, videos, and infographics more engaging for your prospects. Continue Reading →

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Content That Gets Results: 5 Quick Tips

Follow these guidelines to develop content that resonates with prospects whether they’re just researching, narrowing down their options, or justifying a purchase decision. Continue Reading →

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The Five E’s of Content Marketing

Most savvy marketers know that content marketing is a smart and potentially high-value strategy for reaching a target audience — as long as it has the right elements, of course. Our focus at UBM Tech is on what we call the Five E’s of Content Marketing. Content must be engaging, educational, effective and entertaining, and it should encourage action or participation. Here are some key data points and comments that relate to the five E’s. Continue Reading →

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Best Practices For Tech Marketers: 13 Ways To Reinvigorate Your Webcasts

Is it getting more difficult to get people to attend your company’s webcasts? Are your messages no longer inspiring people to action? Is your attendee retention rate dropping each time you run a webcast? It’s time to rethink your strategy. Continue Reading →

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