Shannon Ryan is the General Manager for Online Marketing Summit. Over the past 16 years, she has held senior leadership roles in marketing on both the agency and brand side, including management of her own agency, ArchetypeDNA.
Her experience is diverse across BtoB and BtoC having worked with companies such as Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, Focus.com, George P. Johnson, GSMA, IBM, Immersa Marketing, Intel, Merrill Lynch, MKTG, ON24, Oracle, RSA Conference, Texas Instruments, Thomas Weisel Partners, Thomson Learning, and VMware.
Shannon’s expertise includes specialization in digital marketing and web-based product development for the marketing discipline, including management of over 25 global SaaS products and the launch of eight (8) products.
She currently serves as the President, Board of Directors for American Marketing Association’s Silicon Valley chapter and Marketing Chair for the St. Francis Yacht Club.




