The sports and entertainment worlds are full of Tiger-esque stories. more…
Posts by Scott Fingerhut
Fire them or fire them up
Don’t over analyze – happy and passionate workers generate multiples more impact.
Please don’t confuse this as my OK to push your employees around. This is a call to “get off your butt manager and motivate your people.” Maybe a better title is “Fire them, fire them up or get fired,” but I didn’t think it would get you to read it. So, it’s a bit of a bait and switch. more…
Take a Risk! It doesn’t have to be risky – how to do it
“Risk” really is in the eye of the beholder. Oftentimes what seems risky is just different than what other people are doing and isn’t really risky at all. more…
Your Marketing ADD Fix: That Smaller Budget
In my last entry (Bull’s Butt or Bull’s Eye), I discussed how not only focusing on the wrong activities, but also performing them in a redundant manner, was the best way to become redundant (and easily replaceable). When business is bustling and budgets grow, we typically experience “marketing attention deficit disorder” — not having enough time to focus on all the activities we’re taking on. So, now is an opportune moment to make some fixes for the better. I got some good examples when I discussed the environment with another marketer dealing with similar challenges. more…
Bull’s Butt or Bull’s Eye? Which side of the bull are you targeting?
Are your activities making marketing irrelevant?
There’s no better way to become redundant than by acting redundant, yet in these challenging times so much of marketing is exactly that. I applaud marketing folks that are seeing these times as an opportunity to outshine the competition. Money spent now should be targeted on more effectively generating business opportunities and helping your company stand out. But just when your company needs you most and when conditions are ripe for break-through marketing, the majority of marketers are being extra conservative. more…
Hey Marketing: Be Sales’ Wingmen
Let’s cut to the chase – many large and small organizations still have major marketing and sales alignment issues (sometimes called “power struggles”) when it comes to operating philosophies and delivering value as collaborators (1+1 is supposed to equal 3 not just 2). Whether it is because of personality issues (insecurity/egos) or structural challenges (misalignment, varying objectives, no agreement on lead classifications, etc.) clearly the criticality of “being on the same page” and executing in tandem has only grown in this environment. more…
