Scott leads a marketing systems integration team that develops, manages and delivers go-to-market, performance-based programs for technology marketers. He is also responsible for TechWeb brand management, sales enablement, product packaging, research and outbound marketing communications.
B2B media and marketing professionals have to rethink how we serve professionals to attract new customers and create new products and revenue streams. One of the most effective ways to make this happen is through customer modeling: using data, insights and targeted marketing techniques to unlock new opportunities. Continue Reading →
This week I participated in my first Twitter Chat – also known as a Tweet Chat or Twitter parties in consumer circles – as a guest and was intrigued by the possibilities for B2B marketing. Share your experiences and ideas around using Twitter Chats to engage and advance discussions in your marketing and community efforts. Continue Reading →
We are all learning about the power of smart, high-value content to help our customers and prospects do their job and add value to their research and info needs – aka “Content Marketing.” With hundreds of thousands of dollars invested in our corporate web sites, and countless hours and resources on content creation, we all want to know – what’s working? Continue Reading →
It is very easy to get caught up in our own internal company processes, language, and thinking; we live in this world every business day and are naturally influenced by colleagues and how our companies operate. As a result, we run the risk of muffling the most important voice – our customers and prospects. Fortunately, we have discovered a few simple techniques to help marketers from falling into this trap… Continue Reading →
C. Edward Brice serves as Senior Vice President of Worldwide Marketing at Lumension. In this role, Brice is responsible for leading the company’s strategic global marketing efforts. We discovered quickly that Ed and the Lumension team had lots to share on digital and content-driven marketing, mastering the buying cycle and how to compete with the behemoth tech providers. Continue Reading →