Scott leads a marketing systems integration team that develops, manages and delivers go-to-market, performance-based programs for technology marketers. He is also responsible for TechWeb brand management, sales enablement, product packaging, research and outbound marketing communications.
Scott Vaughan
CMO, UBM TechWeb
About Scott Vaughan...
InformationWeek Tech Marketer Roundtable & Simulcast – OSQoR Winner
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April 6, 2012 | No Comments
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April 6, 2012 | No Comments On the heels of our UBM TechWeb Tech Marketing Roundtable “From Lead Gen to Brand Gen: How to Change Your Game,” I want to congratulate Tony Perri of Perri Marketing as our OSQoR (Online Super Question of Relevance!) winner. We had 200+ marketing pros online and 30+ in the room discussing and digging in to view the just-released research and brand gen best practices. Continue Reading →
Moving Beyond Lead Gen: Are Media Companies Ready?
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March 13, 2012 | No Comments
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March 13, 2012 | No Comments AMR International, one of the leading advisors to media executives and investors, just released its “Opportunities in Lead Generation” Report. The primary audience for this report is investors and media companies. However, we thought it offered a different view into the world of “Lead Generation” for B2B marketers – one you do not always get your hands on. As you look to partner with lead generation firms, there is good advice for things ask your provider – just as an investors would – beyond “what’s your CPL?” Continue Reading →
From Content To Customer – A Thoughtful Perspective On Content Marketing
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February 22, 2012 | 1 Comment
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February 22, 2012 | 1 Comment Joe Chernov is becoming widely recognized for his market-leading and hands-on approach to Content Marketing for thought leadership and creating demand. Working for Eloqua, he has been defining and living what has become an essential skill for marketers to more effectively engage and nurture prospects, inform customers and create demand to move consumers and organizations from suspects to customers. Continue Reading →
What I Learned At The Online Marketing Summit For Digital Marketers
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February 14, 2012 | 2 Comments
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February 14, 2012 | 2 Comments I just came back from Online Marketing Summit (affectionately called OMS), a gathering of 1,500 digital marketers in San Diego. Besides the mostly perfect weather, it was a deep dive into all things digital marketing. This was the fourth OMS I’ve attended, but my first since my company UBM TechWeb acquired the OMS conference and brand in September 2011.
Between the conversations, sessions and tweets/social media, it was a fast-paced 3 days. A few topline observations about the pulse I picked up about the state and future of digital marketing, focusing on search, social, and content marketing. Continue Reading →
4 Steps To Better Content Marketing: Time To Take Inventory & Action
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January 19, 2012 | No Comments
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January 19, 2012 | No Comments 2012 is here and besides making resolutions; we have big goals for the year to get to ─ now! Content marketing is a very “hot” topic these days as we continue to attract prospects to our web site, execute lead gen, deploy lead nurturing and try to build relationships and relevance via thought leadership activities. There’s four critical steps to jump start or re-address your content marketing efforts. Continue Reading →
6 Rules To Help CIOs, CMOs Be Smart Partners
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January 10, 2012 | No Comments
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January 10, 2012 | No Comments My colleague Doug Henschen of InformationWeek just published a great article on “6 Rules to Help CIOs and CMOs be Smart Partners”. I thought it was very much worth sharing with CreateYourNextCustomer viewers and subscribers, as Marketers have become one of the fastest growing consumers and buyers of technology. From marketing automation to websites to [...] Continue Reading →
Marketing Budget Line Items For 2012: What’s Up, What’s Down
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December 15, 2011 | No Comments
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December 15, 2011 | No Comments MarketingSherpa just posted the results from their marketing line item budget/spend for 2012. Check out the results. We have the benefit and luxury of developing our own marketing budget for UBM TechWeb and also work with 5000 marketing clients to understand their focus. Here are some thoughts on the findings.
Continue Reading →
Content Marketing Focus & Trends: How Do You And Your Marketing Efforts Compare?
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December 6, 2011 | 1 Comment
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December 6, 2011 | 1 Comment I just reviewed MarketingProf and the Content Marketing Institute’s just released survey on content marketing. No surprise, content marketing is exploding, expected to surge more than 26%. Content marketing is providing much needed marketing vehicles for companies to more deeply engage their prospects and customers—predominantly on their own web sites and increasingly across the web. However, as we have all learned, this is a HUGE amount of work. Continue Reading →
Marketing is the Next Big TECH Market: UBM TechWeb Acquires OMS & Drinks the Kool-Aid
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November 18, 2011 | 3 Comments
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November 18, 2011 | 3 Comments As marketers, we are increasingly becoming tech maestros investing in and using a variety of digital tools, apps, platforms, and even systems. It feels like we are in IT some days. Marketing is the next BIG technology marketplace ($132 billion+, according to Outsell). UBM TechWeb (my company) is drinking the Kool-Aid and believe in the power of marketing + tech so much that we acquired Online Marketing Summit, a forward-looking digital marketing conference and brand. Continue Reading →
Good Advice on The Essentials of Content Generation
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November 1, 2011 | No Comments
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November 1, 2011 | No Comments Our colleagues at PRNewswire (PRN) held an instructive webcast last week focused on the “Content Generation” for marketing and communications professionals. Douglas Karr (@douglaskarr) CEO of DK New Media and John O’Connell, senior public relations manager for HTNB shared their best practices for developing and generating content. It was an excellent reminder of the essentials of [...] Continue Reading →
