Create Your Next Customer

I have always been envious of the types of marketing and audience community that happens in the Game world.   Now, I get to be part of it or at least learn from my new colleagues. more…

At UBM TechWeb, we are in the midst of a phased rollout of a new relational database with CRM tools that help us better serve our audience in so many ways.  more…

Anna Griffin is Vice President, Global Brand & Campaigns @ Juniper (http://www.juniper.net/).  Anna and her colleagues are in the midst of a transformational corporate re-branding of Juniper from logo to web site to messaging and go-to-market strategy. A very bold and exciting coordinated effort for this fast-growing provider of global infrastructure solutions. more…

We are starting a new feature called CMO Spotlight; interviews with the top technology marketers. These features will give you insight into their big initiatives, dig into areas of expertise and identify new trends going on with tech marketers.

Our first interview is with Paul Dunay an award-winning marketer with more than 20 years’ success in generating demand and creating buzz for leading technology more…

My colleague Bob Evans, SVP and Managing Director of InformationWeek’s Global CIO, posted an insightful blog after seeing CEO of HP Mark Hurd talk about the relationship between CEO and IT.  more…

I had the pleasure of spending the last week on the road as part of the Smart Enterprise Exchange IT Executive Roundtable program we organize in major cities around the globe.  Joining me in Muskoka, Ontario (also known as, Canada’s Cottage Country), Sacramento, Calif. and Phoenix, AZ was Peter Hinssen.  more…

Plain and simple, white papers have become synonymous with “brochureware” by most Professional IT buyers. Don’t get me wrong, they are an incredibly important source of information and used by IT professionals every day to get smart and up to speed. In fact, 76% of IT pros use them every week, according to InformationWeek’s latest White Paper Marketing Best Practices research. These Pro Buyers truly value and use white papers; however, IT pros tell us as technology marketers we are not doing a good job creating quality content or communicating what’s inside/what they will learn. more…

Last week, I had the pleasure of spending time with 20 very sharp tech marketing executives in a ½-day working session in Silicon Valley. The agenda was simple: discuss marketing best practices, what’s working, and share ideas. While there was much Marketing Therapy and intervention, it was an awesome reminder how many smart ideas are at work – even in a whacky economy. more…

Below is a blog post from Aaron Kahlow, our marketing partner with the Online Marketing Summit. This is a site, educational summits and certification for online marketing professionals. I became a big fan in working with and learning from the many talented peeps I have meet that participate. Great information and an example of the content available in the national tour they are doing in major cities around the US. I will be leading a session at the Long Beach event on the subject of: more…

Only 81 companies –or 16%-of the Fortune 500 have public-facing blogs, according to a new study from Society for New Communications Research. I found this number astoundingly low and thought it was news release from 2005 that showed up magically high on Google. By the way, this is compared to INC 500 where 39% of companies have external blogs. A wake-up call for Fortune500 marketers more…