Ryan Malone

Ryan Malone
Founder, SmartBug Media
About Ryan Malone...

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7 Steps to Launching White Papers Like Products

Product launches can be incredibly powerful tools for uniting an organization.  Consider this: White papers provide powerful influence: 84% of business find white papers either moderatly or extremely influencial in their puchase decisions.  (Eccolo Media, 2009) Continue Reading →

Don’t Know the Ideal Reader? 3 Reasons You Should

As marketers, our careers revolve around choosing targets and articulating messaging that clearly addresses our targets’ pain points and need states.  We spend days and weeks creating profiles and personas for the people we most want to buy or products, and test their response through split testing and focus groups. Continue Reading →

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