RomiMahajan

RomiMahajan

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To Thine Own Self: Honesty In Marketing

In my second book “To Thine Own Self: Honesty in Marketing,” I attempt to offer a way for marketers to give up the disingenuousness that characterizes – and debases—the profession. If my first book “Cool is for Fools” was about helping marketers reclaim their profession, this book is about creating honest and just frameworks from which to act as a marketer. Of course, this book is only a very small step in the larger journey, but it may provide some hope to those who want to be ethical while pursuing a career in marketing. Continue Reading →

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