Monique Kakegawa is a tech savvy marketing manager for UBM TechWeb’s InformationWeek Business Technology Network. In her role, Monique develops brand and product strategy, positioning and promotion for market leading brands such as Dark Reading, Dr. Dobb’s and Network Computing. Monique also leads and manages the network’s strategic direct marketing and media partnerships. Monique is currently leading the charge in the adoption of the company’s CRM systems with the goal of tracking and increasing marketing ROI.
Prior to being a marketing manager, Monique served as InformationWeek’s marketing integration manager, assuming the role of liaison between sales and marketing, and later as sales intelligence manager, responsible for creation and analysis of sales metrics and reporting. Monique graduated from the University of Kansas with a BS in Communication Studies.