Mary Wallace is Director, Marketing Automation at UBM Tech, the global leader in business information and technology media. Working with hundreds of clients and thousands of UBM Tech marketing programs, Mary is responsible for the design, development, and implementation of innovative client and marketing campaigns. Mary’s focus is on increasing revenue and performance through the use of strategic marketing models and processes that leverage marketing and sales automation solutions. Mary employs her technical, business, and marketing expertise to create processes that proactively analyze and improve campaign and content effectiveness, automate nurture emails to deliver the right message at the right time, and segment and standardize prospect database and audience for optimum performance.
Lead scoring programs take the guesswork out of the business of marketing by systemically uncovering who is most active and, most importantly, who is ready for sales. In this presentation, you will discover the value of a lead scoring program and see how to build a program that works for your organization. Continue Reading →