Posts by Jason Quesada

Jason Quesada

Jason Quesada
Digital Media Marketing Manager, UBM TechWeb Events
About Jason Quesada...

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2012 Resolution: Maximize Your Exhibit Marketing Program

Posted by Jason Quesada Jason Quesada on January 5, 2012 | No Comments

I know. I know. Here’s another blog post related to making new resolutions for 2012. I had to do it because one of my resolutions was to blog more frequently and this my marketing friends, is my first step. So why don’t you help me out and read this for the reason that in order [...] Continue Reading →

newyear

The Future of Work is Now!

Posted by Jason Quesada Jason Quesada on November 8, 2011 | No Comments

Working in the enterprise has changed dramatically over the past 5 years.  The cubicle walls are being torn down as organizations are now leaning towards more open space environments. See picture. The enterprise is not only tearing down the physical walls, but the communication walls as well. In the past messages always came from the [...] Continue Reading →

Active Collaboration Buyers at Enterprise 2.0 & Deep Thoughts with Michael Leahy – #e2conf

Posted by Jason Quesada Jason Quesada on October 26, 2011 | No Comments

With the influx of Web 2.0 applications and collaboration options targeted at enterprises, many companies are struggling to rise above the noise and gain market share.  Enterprise 2.0 Conference has been the industry’s gathering place for the last six years, providing a unique opportunity to get your product or brand in front of technology buyers [...] Continue Reading →

An Enterprise 2.0 Santa Clara Conference Update – #e2conf

Posted by Jason Quesada Jason Quesada on October 11, 2011 | No Comments

I recently had the pleasure of interviewing Paige Finkelman, the new General Manager of the Enterprise 2.0 Conference, the leading event for organizations using collaborative technologies to accelerate information flow and drive revenue. Check out the video for an inside look at the upcoming event in November. Cheers, Jason   Continue Reading →

Meet the #Interop Staff & Get a Discount on Interop NY 2011 Passes

Posted by Jason Quesada Jason Quesada on September 27, 2011 | No Comments

Putting on a large show like Interop is a very hard thing to do. It takes a lot of work and dedication from a lot of people to make sure that event goes on without a hitch. I wanted to take some time out to highlight a few of the team members so that you [...] Continue Reading →

What Is Your Brand’s Personality?

Posted by Jason Quesada Jason Quesada on July 12, 2011 | 1 Comment

Pop quiz! What is the general definition of brand personality? Ok… I’m waiting. 5..4…3..2..1! Times up. Brand personality is a set of human characteristics associated with a brand and how it behaves in the marketplace. How is brand personality created you ask? Well, it is built over time and it’s the outcome of all the [...] Continue Reading →

Twitter and Marketing: Get On Board

Posted by Jason Quesada Jason Quesada on December 13, 2010 | No Comments

With new advances in technology, traditional marketing strategies are not as effective as they use to be. Social Media, whether you like it or not, has dramatically changed the how messages are received. Now, more than ever, consumers control when and where to get the information they want. Twitter is a great example of that [...] Continue Reading →

What I Learned at This Year’s Interop New York Conference & Expo

Posted by Jason Quesada Jason Quesada on October 27, 2010 | No Comments

I am going to borrow my colleague’s, Scott Vaughan’s, blog premise to lay out for you, what I learned at Interop New York, which was held on October 18-22, 2010. Continue Reading →

This Just In – Live Events Work

Posted by Jason Quesada Jason Quesada on August 27, 2010 | 1 Comment

Hi. This is Jason Quesada, writing to you from the UBM TechWeb San Francisco headquarters with a breaking news story: Live Events Work! Yeah. I’m not kidding you. Events drive ongoing conversations with the market—which are crucial as we emerge from this economic recession. Continue Reading →

The Power of Events – Delivering Active Business Technology Buyers

Posted by Jason Quesada Jason Quesada on July 21, 2010 | No Comments

It’s summer time and you are probably feeling a little heat about generating quality leads and expanding your reach in the fourth quarter. Don’t fear — events are here to help. Continue Reading →

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