Jon Ferrara

Jon Ferrara
CEO, Nimble.com and Founder, GoldMine
About Jon Ferrara...

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Five Ways to Socialize Your Sales Funnel

There’s nothing new about social selling. When has selling been anything but social? Today there are new tools, though — social networks and sites that now serve as channels for a company’s overall sales strategy. Of course, effective social selling involves more than creating a Facebook account and collecting a flock of Twitter followers. It’s not a round-peg-square-hole situation — it’s more about understanding how the new social landscape fits into the traditional funnel. Here are five ways to make the transition seamless… Continue Reading →

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Social Marketing Embraces The New Customer Relationship

Social media sites are a mixed blessing. On one hand, you can listen to your potential customers as they tell you and others on their networks what they like and don’t like, what they’re doing, what they want and what they need. That outpouring can give you tremendous insight into who would be receptive to learning about you and how you might help them. On the other hand, social media have buried you in communications and connections.

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