Group Director/Senior Vice President of Light Reading
For Braue, a 23-year B2B publishing veteran, coming to Light Reading has been like returning home, as he has one degree of separation from many of the prime movers at the service provider publishing giant and has been involved with the telecom industry at numerous points in his career.
As Chief Editor of Data Communications magazine at McGraw-Hill in the 90s, he hired Light Reading founders Peter Heywood and Steve Saunders. With Dennis Mendyk, now the Managing Director of Heavy Reading, Braue founded tele.com magazine in 1996, which predicted the “IP-ization” of the public network. Braue was group publisher of both publications, putting together a $15 million Media Services program for the ITU Telecom show in Geneva in 1999, the last big party in the industry before the lights went out in the dotcom crash.
When CMP closed Data Comm and later tele.com, Saunders and Heywood founded Light Reading (see more details in Heywood and Saunders’ bios below) while Braue stayed with CMP where he was able to put together a fabulous, cross-CMP team of marketing engineers (marketeers?) who created innovative custom marketing programs (online, print, events) for large and small companies spanning all of CMP Technology’s businesses. CMP Integrated Marketing Solutions, or CIMS as it was called, was CMP’s fastest growing business unit for the last three years.
Now, Braue is focused on growing Light Reading. He especially would like to hear from readers, customers, and prospects, as well as successful editors and sales people at competitors who want to be part of Light Reading history.