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Facebook will launch an ad campaign structure this week that it says will improve how businesses organize, optimize, and measure their ads. Facebook’s traditional advertising configuration consisted of two levels: campaigns and ads. The social network will add a third level, called ad sets. Continue Reading →
The reality is that IT is (or should be) deeply involved in most businesses decisions. No matter what role IT plays in your organization, it must keep the customer at the center of all decisions and have the tools in place for an exceptional experience. Continue Reading →
CIOs can learn from Consumerization 2.0 issues such as restless employees, shadow IT, and BYOD. Read on for best practices! Continue Reading →
InformationWeek’s 2013 Mobile Security Survey revealed that regardless of the dramatic increase in incidents of mobile malware, the majority of security pros still don’t have a clue which devices are accessing their networks. It’s time for tech marketers to answer how their mobile solutions help with policy development and security. Continue Reading →
Innovation is thrilling when it actually happens in a business, but all too often it’s the emptiest of buzzwords. Innovation breakdowns often get blamed on IT, marketing, and the C-suite being out of sync. Yet the 2013 InformationWeek Global CIO survey of IT executives downplayed that explanation. Continue Reading →
No one likes spam. I get hundreds of these emails and calls a week. From people at real companies, mind you. And trust me when I tell you that I’m not alone in thinking that this approach cripples their credibility and increasingly delegitimizes their business. What follows is a proposal for how to end this behavior (with or without the cooperation of the offending parties). Continue Reading →