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No one pays attention anymore. And it’s no wonder. According to Google, 81 percent of consumers use multiple devices simultaneously. So, how do you capture people’s attention and imagination? Continue Reading →
The customer is still always right, but now the customer is always everywhere as well, using mobile apps and social media to find a better deal, switch brands, and publicly criticize your product. But empowered customers aren’t just a sales and marketing problem; they’re also an IT problem now… Continue Reading →
Is the IT budget moving out of IT’s control? Maybe — 37% of respondents say the rate of outside spending is on the rise, up from 22% last year. Find out more in InformationWeek’s latest infographic. Continue Reading →
It’s the information age, and the volume of information is increasing. Changing the way you compose your emails can increase the odds that your colleagues and clients not only read them, but act on them, too. Here are five reasons recipients are skipping your messages, plus tips for changing that. Continue Reading →