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Techies In Advertising: Hits & Misses

IT professionals have been portrayed in advertising campaigns for a few decades now. Yet ad agencies keep getting it wrong, so wrong. Business-to-business ads, such as those from computer companies for enterprise buyers, generally do better on this score, as you’d expect. But not always. Continue Reading →

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IT’s Reputation: What the Data Says

They say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek’s IT Perception Survey seeks to quantify how IT thinks it’s doing versus how the business really views IT’s performance in delivering services — and, more important, powering innovation. Read the full report here! Continue Reading →

ITsRep

Google To Factor Security In Search Results

Google finds that testing whether websites support HTTPS, among its many ranking signals, improves the relevancy of its search results. As a consequence, any website concerned about where it ranks in search result lists — which means most websites — will want to implement HTTPS support if it hasn’t already. Continue Reading →

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CIOs Cede Digital Transformation Ground To CMOs

88% of executives and digital strategists indicated that their company is undergoing a formal digital transformation effort this year, according to the report. But only one quarter said they mapped out the digital customer journey and have a clear understanding of new digital touch points. Continue Reading →

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Facebook Referral Traffic Skyrockets

Facebook drove nearly one-quarter of all Web traffic in June while other social networks experienced significant drops, says new report. Continue Reading →

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CIO-CMO Relationship: Plagued By Digital Pretenders

Why do CIOs have strong relationships with every other executive in the C-suite except the CMO? When you boil it down, CIOs and CMOs often don’t see eye to eye because they have their backs to each other. CMOs are looking outward toward the customer while most CIOs are looking at internal business operations. It’s time they face each other or risk falling flat on the transition to digital. Continue Reading →

ITMarketing

3 Underappreciated IT Leadership Skills

“What sort of IT leaders do we need for the 21st Century?” We posed this question to CIOs of leading companies in Silicon Valley and what we heard was unambiguous around three themes. Continue Reading →

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