Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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UBM Tech’s InformationWeek Wins 4 National ASBPE Awards

UBM Tech announced InformationWeek and Network Computing were both recognized for editorial excellence by the American Society of Business Press Editors (ASBPE). ASBPE’s Azbee Awards of Excellence program recognizes outstanding work by business-to-business, trade, association and professional magazines and digital media. Continue Reading →

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Make Your Event Marketing Strategy P.O.P!

Come learn about the trends, tactics, and implementation marketing strategies you can employ to make your event marketing strategy P.O.P! UBM Tech’s research roadshow will be coming to a city near you! Continue Reading →

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UBM Tech Email Campaign Powered by Madison Logic Results in 375% Lift in CTR

UBM Tech has tapped Madison Logic’s powerful stream of B2B intent data to inform its email segmentation efforts, leading to a 375 percent lift in CTRs, as well as 200 percent lift in whitepaper downloads and 300 percent lift in unique customer clicks. Continue Reading →

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UBM Tech Unveils the New Bank Systems & Technology Community

Today, we launched the new Bank Systems & Technology – an interactive community for bank technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Bank Systems & Technology’s enhanced online offerings allow you to better connect with active bank technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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Will Google+ Page Insights Make A Difference?

I know I’m not the only one who ignores Google+ as a marketing tool. Despite the fact that I’ve seen more tech event registrations come from Google+ than LinkedIn, and know that promoting content on the platform can raise search rankings, I haven’t even attempted to use it in a professional context. That marketing skepticism may change as Google recently made analytics data available for Google+ pages. Continue Reading →

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Digital Magazines: Master Tech Content Marketing Infographic Series

Fast facts to help tech marketers understand how IT buyers use, find, share digital magazines as part of their job. Continue Reading →

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Tech Content Marketing Infographic Series: Research Reports

Fast facts to help tech marketers understand how IT buyers use, find, share research reports as part of their job. Continue Reading →

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