Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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Digital Magazines: Master Tech Content Marketing Infographic Series

Fast facts to help tech marketers understand how IT buyers use, find, share digital magazines as part of their job. Continue Reading →

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Tech Content Marketing Infographic Series: Research Reports

Fast facts to help tech marketers understand how IT buyers use, find, share research reports as part of their job. Continue Reading →

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Master Tech Content Marketing Infographic Series: White Papers

Fast facts to help tech marketers understand how IT buyers use, find, and share white papers as part of their job. Continue Reading →

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Infographic: Mastering Tech Content Marketing

Content marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. How to keep pace? Continue Reading →

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Pages to Watch – Your Competitors On Facebook

Facebook announced some new changes to their business pages, one of which caught my attention as a marketer. The new Pages to Watch feature will allow you to track the performance of your competitors. Continue Reading →

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How Effective Is Your Display Advertising?

Last week I attended Bizo’s B2B Funnelmentals Tour, a half-day conference that covered how to use targeted display and social advertising. It quickly became apparent that there’s a great deal more that I could do to create an effective display ad campaign – that’s where the targeting comes in. Continue Reading →

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Content Connects Peers

In late fall of 2013, UBM Tech conducted the Content Connects Research survey of nearly 250 business technology professionals to determine the types of content they rely on to make purchasing decisions. This presentation reveals our survey findings and offers a number of tips on how to differentiate your brand with materials that leverage the power of peers’ influence, and, in turn, increase sales. Continue Reading →

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