Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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Infographic: 10 Industry Event Don’ts For Tech Marketers

UBM Tech polled 1000+ tech professionals to learn about their event preferences and actions. Based on their responses, we put together a list of ten things marketers should not do before, during, and after an event. Plus, one all-important marketing Do. Continue Reading →

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InformationWeek Wins Best Technology Website At 2014 Folio: Eddie & Ozzie Awards

“With the redesign of InformationWeek.com about a year ago, we made a renewed commitment to engaging with our community of IT professionals,” said InformationWeek VP and Editor In Chief Rob Preston. “We’re trying a host of new things on the site, including the Steal Our Slides tool, something our community members asked for specifically. This Folio: recognition is validation of our new approach and overall commitment to editorial excellence.” Continue Reading →

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A Year in Review: Infographics

Infographics played a larger role than ever in Create Your Next Customer’s 2014 visual storytelling efforts. Looking back, they provide a great snapshot of the year’s big marketing and technology trends from our longer research pieces. Continue Reading →

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Reminder: Your Best Content Expires January 1, 2015

Many tech marketers (myself included) regard the new year with more than a little apprehension. The expiration dates on your best content marketing pieces are fast approaching, and another year of content planning and creation is upon us. Here are some strategies to extend the shelf life of your content. Continue Reading →

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InformationWeek Names 2014 Chief Of The Year: Bank Of America’s Cathy Bessant

The financial sector is where the latest technology innovations — from data analytics to mobile applications to information security to the private cloud — are put to the test. And it’s in financial services that InformationWeek found its Chief of the Year for 2014: Cathy Bessant, head of Bank of America’s 100,000-person Global Technology & Operations organization. Continue Reading →

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2014 State of Cloud Computing

We’re going to guide you through the results of our latest State of Cloud Computing Survey and jump into five factors that will determine which cloud deployments will succeed — and which vendors will win in the marketplace. Continue Reading →

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Insurance & Technology Announces The 2014 Elite 8 Honorees

Insurance & Technology announced the 2014 Elite 8 honorees, eight insurance technology executives who are redefining the role of IT and IT leadership at their organizations. The eight men and women are profiled in a special digital issue of Insurance & Technology where they share how their multi-disciplinary backgrounds help them to identify best practices and strategies for replicable success. Continue Reading →

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