Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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2014 State of Cloud Computing

We’re going to guide you through the results of our latest State of Cloud Computing Survey and jump into five factors that will determine which cloud deployments will succeed — and which vendors will win in the marketplace. Continue Reading →

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Insurance & Technology Announces The 2014 Elite 8 Honorees

Insurance & Technology announced the 2014 Elite 8 honorees, eight insurance technology executives who are redefining the role of IT and IT leadership at their organizations. The eight men and women are profiled in a special digital issue of Insurance & Technology where they share how their multi-disciplinary backgrounds help them to identify best practices and strategies for replicable success. Continue Reading →

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Implied Calls To Action

The biggest opportunity for content marketing is developing Moments Of Inspiration (MOI). An MOI uses an implied call to action, which is when users create their own action such as “How can I help?” But how would this work for B2B tech marketing? Continue Reading →

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10 Mandates For Your Landing Pages

Marketers spend a lot of time designing their landing pages, and often think theirs is perfect, i.e. clear messaging and stunning visuals. I learned at a CM World session that every landing page has an update that can be made, it’s just the level of how egregious the error. I condensed my notes to the ten best lessons that I hope you can use as a checklist to update your future landing pages. Continue Reading →

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Why Content Needs To Be About The Audience, Not You

I attended two sessions at CM World 2014 that left me with a newfound understanding of what it means to make content about the audience, not you. One presentation exemplified what that means – the other totally failed. Continue Reading →

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The New Insurance & Technology Community

Today, we launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Insurance & Technology’s enhanced online offerings allow you to better connect with active insurance technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 inCleveland, September 8-11. Continue Reading →

PR Newswire Content Marketing World 2014

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