Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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Implied Calls To Action

The biggest opportunity for content marketing is developing Moments Of Inspiration (MOI). An MOI uses an implied call to action, which is when users create their own action such as “How can I help?” But how would this work for B2B tech marketing? Continue Reading →

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10 Mandates For Your Landing Pages

Marketers spend a lot of time designing their landing pages, and often think theirs is perfect, i.e. clear messaging and stunning visuals. I learned at a CM World session that every landing page has an update that can be made, it’s just the level of how egregious the error. I condensed my notes to the ten best lessons that I hope you can use as a checklist to update your future landing pages. Continue Reading →

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Why Content Needs To Be About The Audience, Not You

I attended two sessions at CM World 2014 that left me with a newfound understanding of what it means to make content about the audience, not you. One presentation exemplified what that means – the other totally failed. Continue Reading →

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The New Insurance & Technology Community

Today, we launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Insurance & Technology’s enhanced online offerings allow you to better connect with active insurance technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 inCleveland, September 8-11. Continue Reading →

PR Newswire Content Marketing World 2014

Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service. Continue Reading →

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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back. Continue Reading →

POP

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