Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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Why Content Needs To Be About The Audience, Not You

I attended two sessions at CM World 2014 that left me with a newfound understanding of what it means to make content about the audience, not you. One presentation exemplified what that means – the other totally failed. Continue Reading →

NotAboutYou

The New Insurance & Technology Community

Today, we launched the new Insurance & Technology — an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Insurance & Technology’s enhanced online offerings allow you to better connect with active insurance technology decision makers through a variety of results-driven marketing solutions. Continue Reading →

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In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 inCleveland, September 8-11. Continue Reading →

PR Newswire Content Marketing World 2014

Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service. Continue Reading →

storytelling

Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back. Continue Reading →

POP

Marketers Only “Somewhat Effective” At Content Marketing

A new study conducted by Forrester shows that B2B marketers still aren’t seeing results from content marketing. The source of the problem? Companies aren’t focusing on the issues their customers are facing. Continue Reading →

chartoftheweek

InformationWeek 2014 Cloud ROI Survey

General Electric and Airbnb take very different approaches to measuring cloud computing’s value. Their strategies, plus data from our exclusive survey, show that calculating cloud ROI is far from an exact science. Continue Reading →

cloudroi

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