Hilary Jansen

Hilary Jansen

About Hilary Jansen...

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Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service. Continue Reading →

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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers – from the office, to events, and back. Continue Reading →

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Marketers Only “Somewhat Effective” At Content Marketing

A new study conducted by Forrester shows that B2B marketers still aren’t seeing results from content marketing. The source of the problem? Companies aren’t focusing on the issues their customers are facing. Continue Reading →

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InformationWeek 2014 Cloud ROI Survey

General Electric and Airbnb take very different approaches to measuring cloud computing’s value. Their strategies, plus data from our exclusive survey, show that calculating cloud ROI is far from an exact science. Continue Reading →

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Speed Networking – Have You Tried It?

In an effort to provide more meaningful engagement for attendees at our shows, UBM Tech has been offering Speed Networking events. We only market this to attendees (not exhibitors), to help them establish new alliances, learn about new processes, and build relationships for a real peer-to-peer networking event. Think this might be a good next move for your event marketing strategy? Here’s how it works. Continue Reading →

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Game Developer Salary Survey 2014

Gamasutra recently polled over 4,000 game developers worldwide, asking them the question: How much money did you make? We did this as part of the annual Game Developer Salary Survey — the most extensive survey of its kind in the game industry. Continue Reading →

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UBM Tech’s InformationWeek Wins 4 National ASBPE Awards

UBM Tech announced InformationWeek and Network Computing were both recognized for editorial excellence by the American Society of Business Press Editors (ASBPE). ASBPE’s Azbee Awards of Excellence program recognizes outstanding work by business-to-business, trade, association and professional magazines and digital media. Continue Reading →

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