Beyond PR

Beyond PR
Beyond PR
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4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source

In her blog, Marissa Mayer, CEO of Yahoo stated, “We are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.” So what does this move mean for communicators? Continue Reading →

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Finding The Link Between Content & Conversion

There’s a lot of discussion these days about the role of content in marketing strategies, and much of it is focused on the awareness-generating and attention-acquiring benefits a stream of content can produce. However, as an organization builds out a content strategy, it’s important to create a pathway for readers that ends in conversion. Continue Reading →

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How To Increase Content & Messaging Visibility With A Multi-Channel Distribution Strategy

We’re all creating content today, but how do we do it right? Jon Miller, co-founder of Marketo, and Michael Pranikoff, PR Newswire’s director of emerging media, discuss the benefits of content marketing, how to create an effective campaign, and the power of visuals. Continue Reading →

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An SEO Expert’s View of Public Relations

A good PR campaign that results in media pick up, relevant industry blog posts and social buzz can have a profoundly positive effect on crucial web site rankings. And those web site rankings play an important part in lead generation — and ultimately sales. To get a good look at how the results a good PR campaign can integrate (and improve) a brand’s SEO program…. Continue Reading →

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There’s No Excuse For Bad Content

Content marketing is the outgrowth of a number of long-terms trends in the communications business. The ability of anyone to be a publisher. The shrinkage of traditional media. The questionable effectiveness of online advertising. The changes in search. But ultimately it is about producing content that is exactly what your audience wants to read, and how you can ensure quality content. Continue Reading →

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Leveraging Cause Marketing For Authentic Communications

Cause marketing – in which a brand aligns itself and devotes resource to addressing a specific problem or supporting a charitable effort – offers brands advantages not found in other types of sponsorship or advertising, and it works particularly well in today’s world of social networks and online tribes. Here are a few reasons why… Continue Reading →

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What Content Creators Can Learn From Tablet Design Pros

You have about 10 seconds to keep readers from bailing out, according to the Poynter Eyetrack tablet research study. Their findings can provide useful instruction for content creators seeking to reach tablet users. Continue Reading →

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