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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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3 Ways to Use Data to Improve Future Campaign Results

Individual message performance, whether we’re talking about press releases, blog posts or even social media updates, can reveal important information about audience preferences and the effectiveness of a specific message. Continue Reading →

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Content Quality Drives Search Rank & Online Visibility

According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web. Continue Reading →

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9 Tips for Writing an Effective Online Headline

The headline is the first – and sometimes only — thing your audience sees before deciding to open your blog post. It needs to be worthy of being clicked on. Your headline has three goals – if it captures deeper meaning, reader interest and search value, you’re in good shape.

These nine tips will help you achieve those goals. Continue Reading →

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10 Tips for Creating Wildly Successful Infographics

Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Here are some best practices for designing infographics that drive results. Continue Reading →

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Infographic: 10 Tips for Creating Wildly Successful Infographics

The infographic of 10 best practices for designing infographics that drive results. Continue Reading →

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The Long Click – An Important Measure for Communicators

Digital communications are incredibly measurable. Marketers know which websites refer the highest quality traffic to their own sites, and they know which pages on their websites do better job of converting visitors into customers. Many details about the behavior of visitor behavior before, during and after a website visit can be captured. This post discusses the “long click” – a golden opportunity for PR and Marketing teams. Continue Reading →

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