Beyond PR

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2015 Predictions: Top Trends in PR & Marketing

For those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Continue Reading →

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Content Marketing that Drives Results — and Investment

“One of the reasons I hate the word omni-channel is that it encourages us to be everywhere, and no one can,” says Rose. “We must pick and choose strategically.” Continue Reading →

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Content Marketing—Challenges, Obstacles and Barriers, oh my!

Part One of a conversation with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and their implications for marketers. The conversation gives some insight into the “state of the state” of content marketing at many organizations, with a particular focus on barriers to success. Continue Reading →

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PR and Marketing Are Aligning, Now What?

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing, and advertising. Two trends stand out as areas of focus and growth for communications professionals moving forward. Continue Reading →

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Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines? Continue Reading →

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Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Continue Reading →

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3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media. Continue Reading →

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