Amy leads and manages the Audience Marketing team for UBM Tech’s event portfolio as Director of Audience Marketing and Database Operations for the Business Technology Event group at UBM Tech. With more than 15 years of direct marketing experience, Amy has experience and expertise across many marketing functions and markets. Her experience is diverse across BtoB and BtoC having worked with companies such as Dow Jones, Chase, Autodesk, MCI, World Wildlife Fund, Planned Parenthood, Getty Images, Democratic National Committee and many catalogue and non-profit organizations. From her work at companies such as UBM Tech, Triplex (an InfoGroup company) and American List Counsel she has a comprehensive background in the direct marketing industry. She is also a DBA and specializes in technology solutions to marketing programs that deliver on ROI.
Follow on Twitter: @amaguin
LinkedIn: www.linkedin.com/in/amymcvicar/
