Winning strategies and tactics that have worked for a countless number of UBM Tech’s event sponsors and exhibitors. A new white paper.
Today's modern technology marketer performs an average of 7 major marketing functions according to a new 2013 tech marketing survey from CreateYourNextCustomer and IT Marketing World. Download the full report.
50% of leads are qualified but not yet ready to buy - that alone is the case to lead nurture. Watch this 20 minute presentation on how to get a lead nurture program off the ground.
David Gee shares how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). View the three-part video interview.
Light Reading, the premier source for telecom industry analysis, which leads its sector in terms of traffic, content, and reputation, is pleased to announce the return of founding CEO Stephen Saunders to the team as it undergoes a significant makeover.
Beyond PR
on
May 23, 2013 | No Comments In her blog, Marissa Mayer, CEO of Yahoo stated, “We are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.” So what does this move mean for communicators? Continue Reading →
IWK Social Business
on
May 22, 2013 | No Comments Pinterest’s pin metaphor hasn’t changed all that much since the platform’s inception, but that’s now changing with a new style of pins that provide more information front and center. What value do you think the new pins will bring? Continue Reading →
Winnie Ng Schuchman
on
May 21, 2013 | No Comments Content may be king, but today, a picture really is worth a thousand words. In this white paper, we’ll take a look at the visual social media revolution and how it applies to tech marketing—and offer 5 tips on how your brand can boost its connection with customers by going visual. Continue Reading →
IWK Social Business
on
May 21, 2013 | No Comments This is a follow up to a recent post on the Relationship Economics blog, “Use Your Social Strategy for Return on Impact,” about how to lead in the age of connected relationships. To lead in this century requires different steps than in the last. You must use your social strategy to enhance the mindset of your senior leadership and your board of directors. Here’s how…. Continue Reading →
Hilary Jansen
on
May 20, 2013 | No Comments 4G World, the only conference and expo covering the entire next-generation 4G mobile broadband ecosystem, produced by UBM Tech, today announced that the event will collocate with CTIA 2014™ Super Mobility Week. 4G World, Tower & Small Cell Summit and CTIA are happening September 9-11, 2014 at the Sands Expo and Convention Center in Las Vegas for Super Mobility Week. Continue Reading →
Winnie Ng Schuchman
on
May 16, 2013 | No Comments We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey. From our findings, we’ve been able to gauge IT project priorities in the enterprise, and give tech marketers an idea of their prospects and customers’ mindset for the rest of the year. Continue Reading →
Scott Vaughan
on
May 15, 2013 | No Comments B2B media and marketing professionals have to rethink how we serve professionals to attract new customers and create new products and revenue streams. One of the most effective ways to make this happen is through customer modeling: using data, insights and targeted marketing techniques to unlock new opportunities. Continue Reading →
