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Advanced Trading Relaunches as Trading Community Site

New Peer-Based Site Will Foster and Facilitate Engagement Among Traders

San Francisco, CA, February 19, 2013 – UBM Tech’s Advanced Trading relaunched today as a new community-based site to help traders and technologists navigate the dynamic electronic trading landscape.  The new community site is designed explicitly to facilitate and foster dialogue between industry influencers, innovative traders and Advanced Trading’s editors. Advanced Trading is an award winning brand that has earned the trust of thousands of leading trading executives for more than seven years.  Visit the new community at http://www.advancedtrading.com/.

“Advanced Trading’s shift to a community-based site stems from market demand for a better way to connect with peers,” said Greg MacSweeney, Editorial Director, Advanced Trading. “The very edge of automated trading – is among the most innovative – but also most complex markets in the world, from market structure issues to the latest in trading technology. The people who best understand the market and have the most compelling points of view are the actual market participants.”

Unique to Advanced Trading are the site’s Thought Leaders, who will drive discussion and commentary on the site. The Thought Leaders, over 30 of the industry’s most experienced market participants, have been hand selected by Advanced Trading’s editorial team to share their ideas with the community. The Thought Leaders feature is unique to Advanced Trading and will help Advanced Trading’s mission to be the destination for finding the true pulse of the trading community. It is a forum for insightful market voices to be heard, shared and connected. Advanced Trading Editor at Large Ivy Schmerken will provide editorial oversight to guide and nurture the conversations on the new site.

Thought Leaders and contributors to the community site include: Tim Christiansen, Sawgrass Asset Management; Mark Kuzminiskas, Robeco Investment Management; Michael Levas, Olympian Capital Management; Timothy Olsen, ICM Asset Management; Alexander Fleiss, Rebellion Research Partners; and Rob Hegarty, Thomson Reuters. For a full list, visit http://www.advancedtrading.com/thought-leaders.

In 2012, Advanced Trading’s parent company, UBM, was the recipient of 38 industry awards for the community sites it developed, including best community platform and best community sites.

Advanced Trading offers technology marketers fully integrated marketing programs to engage and activate buyers of buyside technology products and services. These marketing solutions range from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, contact Martha Schwartz, Chief Sales Officer, at martha.schwartz@ubm.com.

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