InformationWeek’s Outlook 2013 research identifies an unmistakable trend: IT demand and spending are continuing to rise from the recession years. How’s that for some good news for marketers!
Heading into 2010, less than half of companies in our survey were seeing rising demand for IT projects, about one in five was cutting IT staff and only 46% expected their IT budgets to increase. Today, 71% see rising demand for IT projects. It’s also promising that our 728 survey respondents say their companies are planning an average of 5.5 major IT initiatives for 2013.
Topping the list of IT projects for 2013 are:
- Improve information security
- Upgrade network and storage infrastructure
- Improve data
- Deploy mobile device management for smartphones and tablets
- Upgrade wireless network
With 60% of those surveyed expecting higher IT budgets in 2013, tech marketers have something to look forward to. More than one third predict that analytics will substantially change their company’s business strategy; and even more predict that more stringent ROI standards will be applied to new IT projects.
InformationWeek’s Outlook 2013 study includes data charts on:
- IT Organization Performance
- Organizational Approach to Information Technology
- IT Projects for 2013
- End User Tablet Use
- Top IT Initiatives for 2013
- Demand for IT
- IT Employment Trend
- IT Spending Plans
- Relationship With Groups Outside of IT
- Improvement in IT Operations
- Innovation Contribution
- Predictions for 2013
Download the full study today and see what’s coming down the pike in 2013.