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1. Our New Tech Marketing Best Practices Series « Create Your Next Customer says:

   February 25, 2011 at 1:33 pm

   [...] Marketing Best Practices SeriesBest Practices Series: The Five Secrets of Great Tech White PapersNew Marketing Research: Content ConnectsAbout UsContact UsWelcome, GuestRegisterLog InLost Password? Market Research [...]
2. Content Crisis « Create Your Next Customer says:

   March 2, 2011 at 5:15 pm

   [...] For more specific research results on what business technology professionals want in terms of content for making buying decisions, review our new research Content Connects. [...]
3. Sources of New Content « Create Your Next Customer says:

   March 16, 2011 at 5:39 pm

   [...] our most recent research, Content Connects, we look at how over a 1,000 IT decision makers consume content, and what they are looking for to [...]
4. Selling What You Know – Three Keys To Content Marketing « Create Your Next Customer says:

   March 24, 2011 at 6:10 pm

   [...] WHAT THEY KNOW – to engage prospects and customers in the marketing and sales process. “Content Connects” is topical research and best practices on how B2B and technology marketers can more [...]
5. How Do We Move From Chasing Your Customers to Creating Your Next Customer? « Create Your Next Customer says:

   June 23, 2011 at 12:27 pm

   [...] Content – focusing on developing quality, professional content increasing your credibility, relevancy and discoverability with the ultimate goal of accelerating prospects and customers through their decision journey [...]
6. How to Optimize Content Marketing to Map to the Buyers Journey « Create Your Next Customer says:

   June 24, 2011 at 12:28 pm

   [...] out our Content Connects research paper for [...]
7. White Paper Preferences of Tech Decision Makers | RIC Centre says:

   July 4, 2011 at 9:01 am

   [...] over a thousand people responded to the survey and the results were recently published here. (You’ll have to register to download a [...]
8. So, you’re planning a website redesign? « Create Your Next Customer says:

   July 11, 2011 at 3:34 pm

   [...] team is a strong believer that content connects with your customer. For our research paper, visit Content Connects for [...]
9. Keep Your Marketing Content Audience-Centric « Create Your Next Customer says:

   August 15, 2011 at 12:34 pm

   [...] noted elsewhere on CreateYourNextCustomer.com, only half of IT decision makers consider the content they receive from the vendor community of any use to them. Why is that? [...]
10. IT Marketing World » Blog Archive » Three Keys to Killer Content Marketing says:

    August 22, 2011 at 2:01 pm

    [...] Of course, the endgame of content marketing is to drive sales. But we believe that starting out with these three customer-centric goals will lead to much more powerful outcomes – for both your buyers and your sales team.  Download the white paper for details. [...]
11. IT Marketing World » Blog Archive » Creating Content IT Executives Find Useful says:

    September 19, 2011 at 6:40 am

    [...] half of IT decision makers consider the content they receive from the vendor community of any use to them. Why is that? [...]