How IT Decision Makers and Tech Marketers Are Using Social Media Today
Does your social media strategy match how your customers use it?
Our recently released study provides a comprehensive portrait of how technology professionals and technology marketers use social networking sites. Social Media at Work is the first study of its kind to examine both the usage and preferences of technology decision makers and the activities technology marketers employ to reach them.
Watch a Short Summary of the Research For Key Highlights
Key Findings – IT Decision Makers:
- Social media is the #4 information resource in terms of time investment
- 40% plan to increase the amount of time they spend with social media
- 59% use social networks to get information about tech purchases
Key Findings – Tech Marketers:
- 43% say having a social media strategy is critically important, and that if they don’t they will be left behind
- 44% will increase marketing dollars to social media outlets
- Facebook, Twitter, LinkedIn were ranked as the top three most influential sites
Download now! Research includes full data charts, analysis of trends, case studies and methods for measuring ROI on your social media initiatives.
Research: Social Media at Work 2010
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