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White Paper Research

TechMarketing_bpPart of the UBM Tech Marketing::Best Practices Research Series

How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process

UBM TechWeb brings you the latest research study, focusing on how professional IT buyers utilize white papers. With detailed analysis about what makes a white paper great, this comprehensive report includes white paper usage and actions taken among B2B audiences, and provides technology marketers with best practices to engage and activate business technology decision makers.

Take an in-depth look at topics including:

  • White paper content and form, with a look at the evolution to video
  • When, how and what to gate
  • Best practices for marketers to leverage white papers

Download the full report for all of the stats, marketing best practices and ways to maximize effectiveness of your white paper content and campaigns.

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  1. [...] that the majority of respondents preferred white papers between 4-8 pages. 86% of respondents to TechWeb’s Tech Marketing Best Practices Research Series on white papers said they want white papers under 10 pages, with 50% wanting papers under 5 [...]

  2. […] conducted a study in July 2010 titled, “White Papers: How to Maximize the Use of White Papers in Your B2B Marketing and Sales […]