Acquiring, managing and providing quality customer references to sales teams has always been a challenge for marketing teams of all sizes. We don’t want to over use, jepordize future sales or plain screw up the relationship for our sales team, but peer to peer references are the most influential in closing a sale.
There is a new ebook available, The Customer Reference Handbook, that provides insight into managing the process and best practices for creating solid customer refernces. This is a low cost marketing strategy that will postitively effect the sales cyle and a must do for 2010!
