Larry Stein, Senior Marketing Director for KACE, recently answered some questions for us on the role of print advertising in KACE’s overall marketing strategy.
Q: What do you see is the role of a print magazine when it comes to reaching IT decision-makers?
A: Our experience is that print is read by more senior levels in IT. As our prospects prepare to purchase, they eventually will need senior management approval. Therefore print advertising plays a small but important role in our sales process –and one where we may not be directly engaged .
Download PDF: Case Study: The Value of Print Advertising
