Will “Green” Messaging Work?

Posted by Sherbrooke Balser on Wednesday, June 25th, 2008 | Comments Off

Check out a recent study, “GreenFactor”, conducted by Strategic Oxygen, GCI Group and Cohn & Wolfe. The study is based on an online survey of more than 3,500 global IT decision-makers that was conducted in Q1.

Some key findings include:

  • More than 70% of respondents would increase their preference for “green” IT with proven ROI.
  • Almost 60% of respondents would expect to pay a premium for “green” IT products
  • No single enterprise IT brand is perceived as a clear “green” leader globally.

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